Netflix's global launch ad; Virtual Reality: the unicorn of marketing and a billion dollar industry by the end of the year?

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Campaign Viral Chart: Netflix global launch ad takes top 15 January 16, Gurjit Degun A film featuring characters from Orange is the New Black to explain that Netflix is now available worldwide was the most-shared ad this week.   What does Apple's move to potentially disband its iAd sales team mean? 15 January 16, Jem Lloyd-Williams Bad news for the Apple iAd sales teams but good news for publishers (at least for now), says Vizeum UK's executive director for product and innovation.   William Hill eyes e-sports and millennials with £150,000 BetGame investment 15 January 16, Shona Ghosh Social-betting start-up BetGame has been named the first winner of William Hill's accelerator programme scheme, launched last year in partnership with L Marks.   Gumtree's heartfelt TV campaign aims to inspire 15 January 16, Gurjit Degun Gumtree, the classified website, has launched a campaign focusing on the opportunities buying something from its site could provide.   EE is BT's last chance to transform into a 'consumer champion' 15 January 16, Shona Ghosh BT's acquisition of EE will go ahead, now that the UK's competition watchdog has approved the merger. It could be the telco's last opportunity to shed its image as a staid utilities firm and become an... read more   Girl sent to A&E after drinking Fruit Shoot, BT-EE merger gets green light, PewDiePie forms YouTuber 'squad' 15 January 16, Ben Bold Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.     15 January 16 Putting all your nappies in the AI basket We're on the cusp of one of the biggest societal shifts in human progress. It's impacted by the rapid development of artificial intelligence capabilities, as we shift from the 'Narrow' AI (your... read more   15 January 16 Virtual reality: the phoenix of tech and the unicorn of marketing We've seen a whole bunch of funky media products fall into a shallow pit in the dark, dank technology graveyard. Many people had already condemned virtual reality (VR) to this unceremonious burial. Yet... read more   15 January 16 The Daily Poke: Meatball futures Forget crystal balls, Ikea is using meatballs to see into the future. At Space10, the future living research lab in Copenhagen, specialised teams of designers, artists, technologists, and makers are... read more   15 January 16 Evolution and revolution: the problem with advertising holding companies This is so brutally simple it nearly hurts. The world has changed. The consumer has changed. The media landscape has changed. Technology is ever changing. Business models too. So let's keep doing... read more   15 January 16 Header bidding isn't a win-win Last week on these pages, header bidding was described as a means to take the programmatic industry "one step closer to ultimate efficiency". It sounds like an enticing promise but while header bidding... read more                   Recruitment Consultant - Major Players   £25000 - £30000 per annum + excellent commission Major Players, London   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   Head of Brand   competitive Durham University, Durham   Senior Device Account Manager   Competitive + benefits EE, London   Client Services Director   £85000 - £100000 per annum The Great & The Good, City of London   Head of Marketing - (12 Month Maternity Cover)   £61,615 - £70,859 Department for Transport, London (Central), London (Greater)   Marketing Manager   £35 - £40k pro rata Threshold Sports Ltd, London (Central), London (Greater)   Marketing Manager   competitive + benefits EE, London   HEAD OF CREATIVE OPERATIONS   Competitive Sky Betting & Gaming, Leeds, West Yorkshire   Campaign Project Manager   Competitive salary British Airways, London Heathrow               See all jobs

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