Wednesday 20 January 2016

BetVictor seeks agency ahead of Euro 2016, AOL's Hamish Nicklin joins Guardian, AA's launch ad banned

Campaign Daily Fix

Campaign

January 20, 2016

Campaign Daily Fix

Latest news
BetVictor seeks ad agency ahead of Euro 2016
BetVictor seeks ad agency ahead of Euro 2016

Gurjit Degun

BetVictor, the online betting site, is speaking with agencies about its advertising requirements.

Guardian hires AOL MD Hamish Nicklin
Guardian hires AOL MD Hamish Nicklin

Kate Magee

The Guardian has poached Hamish Nicklin, AOL's UK managing director, to the newly-created role of chief revenue officer.

AA's biggest campaign launch ad banned by ASA
AA's biggest campaign launch ad banned by ASA

Omar Oakes

A TV ad which launched the AA's biggest marketing campaign in a decade has been banned after the breakdown service's rival complained about claims made in the spot.

Oreo launches animated 'Open up' global ad campaign
Oreo launches animated 'Open up' global ad campaign

Daniel Farey-Jones

Oreo believes that, if we begin to open ourselves up, we'll make more meaningful connections and discover that we have more in common than we think.

Hometown appointed to reinvigorate Fray Bentos
Hometown appointed to reinvigorate Fray Bentos

James Swift

Hometown has been gifted the £3 million Fray Bentos advertising account by Baxters.

Jamie Oliver to headline Lead 2016
Jamie Oliver to headline Lead 2016

Omar Oakes

Jamie Oliver will be the headline speaker at Lead 2016, the Advertising Association's annual leadership summit.

Progress on diversity can be easily rolled back, ad industry warned
Progress on diversity can be easily rolled back, ad industry warned

Omar Oakes

Quotas and targets are still necessary because the business case for diversity is not enough to bring about real change, a panel on diversity told an audience of ad industry leaders last night.

The age of nastiness is over for agencies, says Creativebrief MD
The age of nastiness is over for agencies, says Creativebrief MD

Charlie Carpenter

In advertising, being nice no longer means finishing last, explains the Creativebrief managing director, Charlie Carpenter.

The Work
St John Ambulance
St John Ambulance "Nursery Rhyme Inc" by Bartle Bogle Hegarty

Becky Sloan and Joseph Pelling, the Blinkink directors behind the popular internet series Don't Hug Me I'm Scared, have brought their brand of puppetry to a St John Ambulance campaign.

Editor's pick
This is adland '16: Part one: Gender
This is adland '16: Part one: Gender

Kate Magee

Campaign and the IPA uncover the breakdown of gender and ethnicity in the biggest IPA member agencies. In part one of our report, we examine the gender make-up of the industry.

The end of false recognitions
The end of false recognitions

Amir Kassaei

You'll be seeing less work from DDB at award shows in 2016. Here's why.




Revcontent acquires ContentClick to "reimagine native advertising" Presented by Revcontent Native and content recommendation network Revcontent has announced its acquisition of European counterpart ContentClick


Also in the news
John Lewis launches wellbeing push with 'Little ideas for life'
John Lewis launches wellbeing push with 'Little ideas for life'

Daniel Farey-Jones

John Lewis is coming over all helpful through a new ad campaign targeted at consumers who are thinking about overall wellbeing rather than just shedding the Christmas pounds.

Reinventing the agency model for always-on production
Reinventing the agency model for always-on production

Vic Palumbo

For today's content creation, shops have to adopt a make-it-yourself mentality, says Deutsch's director of integrated production

Welcome to 2016. Facebook just killed your website forever
Welcome to 2016. Facebook just killed your website forever

Andrew Pemberton

The new year is a perfect time to start things afresh. Take stock. Make improvements. But it'll take more than a few nips and tucks to your website to get users' attention this year, says Andrew Pemberton, director at Furthr.

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