Thursday, 28 January 2016

Facebook ad revenue jumps 57% on strength of mobile and Twitter unveils Promoted Moments for brands

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Brand Republlic
Digital PM brought to you by The Wall 28th January
 
Facebook ad revenue jumps 57% on strength of mobile

Facebook ad revenue jumps 57% on strength of mobile

28 January 16, Omar Oakes

Facebook has reported a 57 per cent increase in ad revenue for the fourth quarter of 2015, driven by a surge in mobile.

 
Domino's digital boss Nick Dutch on Snapchat, smartwatches and mobile

Domino's digital boss Nick Dutch on Snapchat, smartwatches and mobile

28 January 16, Ben Bold

Last week, Domino's announced a partnership with Snapchat, the latest in a long line of digital initiatives launched by the company.

 
Thomas Cook hires HolidayCheck boss Gilles Despas as chief digital officer

Thomas Cook hires HolidayCheck boss Gilles Despas as chief digital officer

28 January 16, Matthew Chapman

Thomas Cook has hired Gilles Despas, the chief executive of travel website HolidayCheck, to take on the role of chief digital officer.

 
Facebook is teaching AI 'common sense', reveals Zuckerberg

Facebook is teaching AI 'common sense', reveals Zuckerberg

28 January 16, Shona Ghosh

Facebook is trying to teach artificially intelligent machines to have 'common sense', something they currently lack, founder Mark Zuckerberg has said.

 
Peak iPhone shows the technology cycle is pausing for breath

Peak iPhone shows the technology cycle is pausing for breath

28 January 16, Lawrence Weber

Apple's slowing iPhone sales show that even technology's golden boy is subject to the peaks and troughs of innovation, writes Lawrence Weber, managing partner innovation at Karmarama, and co-chair of the... read more

 
Google's tax avoidance makes adland look bad too

Google's tax avoidance makes adland look bad too

28 January 16, Gideon Spanier

Google's payment of £130 million in back taxes to HM Revenue & Customs should make everyone in UK advertising pay attention.

 
 
28 January 16
Twitter unveils a new way for brands to tell stories

Twitter, in partnership with Tesco, Sky and Xbox, today launched Promoted Moments, a new way to tell rich and immersive stories on the social platform by allowing brands to bring together a range of content...

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28 January 16
Freelance, agency, in-house: find out if you're in the right role

One Job. Three Worlds. What's Yours? Marketers are often faced with the same dilemma – do I want to work in-house, at an agency or do I want to freelance? The three worlds are so different, and each comes...

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28 January 16
The Daily Poke: Light patch

Heads up, sun-worshippers – L'Oréal is making its first foray into wearable tech with My UV Patch. Sun protection has always been an important issue and this lightweight patch will make it easier for...

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