Thursday 7 January 2016

What #Twitter10k means for content marketers; The year ahead for social media

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Digital PM brought to you by The Wall 7th January
 
What #Twitter10k means for content marketers

What #Twitter10k means for content marketers

07 January 16, Gina Roughan

The prospect of Twitter increasing its character limit from 140 to 10,000 signals a likely step change in the way the platform positions itself, and raises questions as to how it might be used by brands... read more

 
 
07 January 16
The Daily Poke: Class in a glass

Bringing out a new beer is not for the faint-hearted. Most big beer brands call on history and heritage to prove their excellent. Without that, newbies have to stretch their inventiveness. Read more...

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07 January 16
How Moneyball style analytics are shaping the future of business through data-led decision-making

The world is full of examples of in-depth analysis leading to success. It's true in almost all fields; even movies have even been made about the way deep analysis has turned sports teams around, with Moneyball...

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07 January 16
Four areas that require urgent attention on third sector websites

For charities, the average online donation across the board has risen by almost a third over the past four years, from £52.87 in 2010 to £69.70 in 2014. Clearly, websites are a crucial tool for not-for-profit...

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The year ahead for social media

The year ahead for social media

07 January 16, Jim Coleman

Jim Coleman offers three considerations for those looking to create socially led, shareable campaigns that are powered by people.

 
The year ahead for digital agencies

The year ahead for digital agencies

07 January 16, Matt Lodder

To transform businesses in the connected age, agencies must combine strategic insights and bold ideas with the ability to execute.

 
Gumtree unveils major rebrand as it aims to reach every UK internet user

Gumtree unveils major rebrand as it aims to reach every UK internet user

07 January 16, Sagal Mohammed

Online classified ads site Gumtree has today launched its first rebranding campaign since its launch in 2000.

 
CES 2016: the pricey £410 Oculus Rift and Netflix goes global

CES 2016: the pricey £410 Oculus Rift and Netflix goes global

07 January 16, Ben Bold

Yesterday (6 January) marked the second day of the Consumer Electronics Show (CES) in Las Vegas, when America's capital of gambling saw brands from across the globe put their (micro)chips down to vie for... read more

 
CES 2016: Do you suffer from Premature Technology Arousal?

CES 2016: Do you suffer from Premature Technology Arousal?

07 January 16, Steve Blakeman

Consumers decide how they want tech to work for them beyond its current capabilities, which spurs on improvement.

 
Aviva seeks 'bigger social purpose' as it pushes driver monitoring app

Aviva seeks 'bigger social purpose' as it pushes driver monitoring app

07 January 16, Matthew Chapman

Aviva hopes its campaign urging motorists to use its driver monitoring app will help it achieve a "bigger social purpose".

 
 
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