Friday 8 January 2016

Motörhead's Lemmy stars in Finnish dairy ad; Adidas signs tennis world number six Tomas Berdych; Milli Vanilli singer explains how to keep it real in KFC ad

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Brand Republlic
Daily News 8th January
 
Dead Motörhead singer Lemmy appears in Finnish dairy brand ad

Dead Motörhead singer Lemmy appears in Finnish dairy brand ad

08 January 16, James Swift

Finnish dairy company Valio has released an ad starring Lemmy (Ian Kilmister), weeks after the Motörhead frontman's death.

 
Adidas signs tennis world number six Tomas Berdych

Adidas signs tennis world number six Tomas Berdych

08 January 16, Shona Ghosh

Adidas has signed its latest tennis brand ambassador Tomas Berdych, poaching the number six player from previous clothing sponsor H&M.

 
Milli Vanilli singer explains how to keep it real in KFC ad

Milli Vanilli singer explains how to keep it real in KFC ad

07 January 16, Michelle Perrett

Fab Morvan, who was one half of disgraced German pop band Milli Vanilli, features in a documentary-style ad for KFC.

 
BBDO buys majority stake in Wednesday Agency Group

BBDO buys majority stake in Wednesday Agency Group

07 January 16, Michelle Perrett

Omnicom's BBDO Worldwide has increased its access to the fashion and luxury brands sector after acquiring a majority stake in the Wednesday Agency Group.

 
Breakfast Briefing: PM will not rule out sugar tax, Sainsbury's counters HRG bid rumours, Samsung in profit hike

Breakfast Briefing: PM will not rule out sugar tax, Sainsbury's counters HRG bid rumours, Samsung in profit hike

08 January 16, Ben Bold

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Dodge drives home its heritage with latest campaign

Dodge drives home its heritage with latest campaign

07 January 16, Adam Olson

The ads by Wieden + Kennedy Portland hail the history of the auto brand and its founders

 
BBH global CCO Alexandre Gama steps down after declining chairman role

BBH global CCO Alexandre Gama steps down after declining chairman role

07 January 16, Gurjit Degun

Alexandre Gama, the global chief creative officer at Bartle Bogle Hegarty, is stepping down from the post to focus on Neogama in Brazil.

 
CES, advertising and anticipating the zeitgeist

CES, advertising and anticipating the zeitgeist

07 January 16, Ben Wood

Why are so many marketers attending CES?

 
What #Twitter10k means for content marketers

What #Twitter10k means for content marketers

07 January 16, Gina Roughan

The prospect of Twitter increasing its character limit from 140 to 10,000 signals a likely step change in the way the platform positions itself, and raises questions as to how it might be used by brands... read more

 
Jimmy Choo appoints Laird & Partners for spring/summer ad campaign

Jimmy Choo appoints Laird & Partners for spring/summer ad campaign

07 January 16, Michelle Perrett

Jimmy Choo, the luxury lifestyle and shoe brand, has appointed New York-based creative agency Laird & Partners to produce its upcoming ad campaign for Spring/Summer 2016.

 
Cannes Lions and Emap owner Top Right Group rebrands to Ascential

Cannes Lions and Emap owner Top Right Group rebrands to Ascential

07 January 16, Michelle Perrett

Top Right Group, the owner of the international advertising festival Cannes Lions, has rebranded as Ascential, with a new name, logo and corporate identity.

 
Marc Bolland leaves mixed legacy after six years as M&S boss

Marc Bolland leaves mixed legacy after six years as M&S boss

07 January 16, Matthew Chapman

M&S has revealed that its chief executive Marc Bolland will step down in April, ending near-constant press speculation about his position, and drawing an end to a six-year tenure.

 
Gumtree unveils major rebrand as it aims to reach every UK internet user

Gumtree unveils major rebrand as it aims to reach every UK internet user

07 January 16, Sagal Mohammed

Online classified ads site Gumtree has today launched its first rebranding campaign since its launch in 2000.

 
 
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