Media AM - Watch rebrands to W, The rise of MG OMD's 'people-first' leader

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15th January 2016

Watch rebrands to W Watch, the UKTV entertainment channel, is rebranding to W. Brands must select better partners to win in 2016 Sue Todd, the chief executive of Magnetic, reacts to the collection of "year ahead" essays published by Campaign this month. Thomson sponsors Channel 4's First Dates Thomson, the travel company owned by Tui, is to sponsor First Dates, the Channel 4 matchmaking show. Why the Cannes Lions owner's IPO is good for the industry It may have been a long time coming, but the Cannes Lions flotation is good news. The rapid rise of MG OMD's new 'people-first' leader Tim Pearson has been thrust into the CEO role after two promotions in quick succession. But his prized client John Lewis has no doubt that he is the right man for the job. Can Channel 4 make ad-free Formula One pay? The broadcaster plans to show live races without advertising. Is it a commercially viable option, Gideon Spanier asks.   Revcontent acquires largest European content recommendation network in all-cash deal Native and content recommendation network Revcontent has acquired European "Millennial advertising platform," ContentClick.   Presented by Revcontent Campaign Viral Chart: Netflix global launch ad takes top A film featuring characters from Orange is the New Black to explain that Netflix is now available worldwide was the most-shared ad this week. Pizza Hut's January offer is as big as a lightning strike, says new TV ad A ventriloquist's dummy, a woman struck by lightning, and a man inexplicably empowered with magnetism feature in a humorous new ad campaign for Pizza Hut Delivery. Volkswagen 2011 Star Wars ad most-shared Super Bowl spot Volkswagen's Star Wars ad from 2011 takes the top spot and four of Budweiser's ads featuring the iconic Clydesdale horses make it into the top ten. Latest blogs My Media Week: Anna Hickey It’s a people-focused start to the year for Anna Hickey, managing director at Maxus, as she kicks off a new people and culture programme and a shared parental leave policy. How CES will affect media While the early news that CES will be more ‘now’ and less ‘wow’ may be bad for technology fanatics, for us media planners this is great news. 2016: Prepare for the empowered mobile consumer ZenithOptimedia Worldwide and GlobalWebIndex forecasts young people spending more time accessing the internet via mobile than all other devices combined by 2018. So what does this mean for 2016? Commercial Sales Manager- Bath , BIKE Channel UK highly competitive salary with a company car and attractive commission / bonus scheme., Bath, Somerset Senior Exhibition Sales Executive - Trade Entertainment Events , Dragonfly Recruitment £25000.00 - £28000.00 per annum + Bonus + Benefits, London JOE MEDIA – Agency Sales Manager , Joe Media Competitive, London liverpool street Business Development Manager/Senior Sales Executive - Events , tfconnect £20,000 - £25,000 + commission, Middlesex Senior Sales Executive - Exhibitions , tfconnect £25,000 - £30,000 + 25% commission, London (Greater)

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