Twitter reveals lessons from best 2015 campaigns, Jaguar Land Rover moves more accounts to Spark44, Leo Burnett's Giles Hedger to leave

view in web browser add to safe senders list January 22, 2016 Campaign Daily Fix

Latest news Twitter reveals insights from best social campaigns of 2015 Eimear Lambe Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016. Jaguar Land Rover set to move more accounts into Spark44 Gurjit Degun Jaguar Land Rover is set to move its UK CRM and retail marketing business to Spark44, the global joint venture agency in which the car manufacturer has a 50 per stake. Leo Burnett's global CSO Giles Hedger to leave in March Kate Magee Giles Hedger, Leo Burnett's global chief strategy officer, is leaving the agency. BrewDog hunts for brand activation agency Gurjit Degun BrewDog, the rebellious Scottish craft brewer, is on the lookout for an agency to handle below-the-line activity. Election campaigning: how to spend it Benedict Pringle Political parties' general election spending was published on Wednesday. Benedict Pringle, an account director at Abbott Mead Vickers BBDO and the author of politicaladvertising.co.uk, crunches the numbers for Campaign. JCDecaux launches global creative arm Gurjit Degun JCDecaux, the outdoor advertising company, has launched a global creative hub which will be led by Alex Matthews, the head of creative technology at Bartle Bogle Hegarty London. Monsoon Accessorize picks ODD for global creative brief Omar Oakes Monsoon Accessorize, the fashion retailer, has appointed ODD as the first global creative agency for its Monsoon and Accessorize brands, after a competitive pitch. News UK appoints Dominic Carter to chief commercial officer Omar Oakes News UK has promoted Dominic Carter, the managing director of commercial, to the role of chief commercial officer. Team Sky picks iProspect for digital strategy brief Omar Oakes Team Sky, the professional cycling team that has comprised Tour de France winners Sir Bradley Wiggins and Chris Froome, has appointed iProspect as its first digital agency. Campaign Viral Chart: NBA takes pole position Gurjit Degun NBA's ad telling the story of a young fan was the most-shared ad this week. Starcom Mediavest Group promotes Eva Grimmett and Rob Hocknell Gurjit Degun Eva Grimmett, the head of strategy at Starcom, and Rob Hocknell, the strategy director at Mediavest, have been promoted to managing partner of strategy and head of strategy, respectively. Supply Management magazine relaunches with campaign to end UK slavery Omar Oakes Supply Management, the official magazine of the Chartered Institute of Procurement and Supply trade body, has relaunched with a campaign to end slavery in the supply chain. The Work World's talking about: CM Dinosaur Edition How does a brand come to the conclusion that it should create an ad with two dinosaurs having sex? YouTube supergroup covers Uptown Funk for Mark Ronson and Mastercard Douglas Quenqua McCann London pulls together "Priceless Surprise" to commemorate client's 18th year sponsoring the BRIT Awards Editor's pick Christmas advertising: judgment day Russ Lidstone The trading figures for the festive season are in. After all the fanfare and investment in Christmas advertising campaigns, how did the UK's top retailers perform? Russ Lidstone investigates. Commercial strategy at The Guardian under fire Gideon Spanier Reliance on digital ads and a tepid membership scheme are just two issues that need addressing, Gideon Spanier writes. The November/ December Thinkboxes Awards for TV Ad Creativity Shortlist Presented by Thinkbox The latest shortlist features inspiring work from Currys PC World, John Lewis, KFC, Sainsbury's and Warburtons. Who will get the academy's vote?   Also in the news APG appoints Dom Boyd as 2016/17 chair Omar Oakes The Account Planning Group has appointed Dom Boyd, the group director of strategy at Adam & Eve/DDB, as the organisation's new chair. Don't get angry at the IAB for blocking AdblockPlus. Just get angry Ian Schafer Trade associations and conferences won't solve what's wrong with online advertising Facing facts: Can facial coding help crack the content marketing measurement muddle? Gary Scattergood BBC Advertising's commercial development boss reveals the findings of an 'industry-first' study into the emotional effectiveness of content marketing Read the poem this charming, unintelligible Scottish man composed for Laphroaig Douglas Quenqua "Let's exalt Laphroaig!" declares poet Elvis McGonagall in latest video for #opinionswelcome campaign Campaign Jobs SENIOR ACCOUNT MANAGER - Integrated Agency - great prospects - up to £35k £28k-35k depending on experience and level Judi Patton, London (East), London (Greater) Senior Creative Strategist £70 - £80K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London - £40k-£60k plus benefits Judi Patton, London (Greater) See all jobs

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