This week's most read news and best ad campaigns: John Cleese back as Basil Fawlty in Specsavers ad, Protein World returns with global campaign, Why media buying will get harder

view in web browser add to safe senders list January 09, 2016 Campaign Saturday Shot

This week's most read news and best ad campaigns Most read news John Cleese back as Basil Fawlty in new Specsavers ad James Swift John Cleese, the actor and comedian, reprises his Basil Fawlty character from Fawlty Towers for Specsavers' new TV ad. Why media buying will get harder in 2016 George Patten Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture's managing director. Protein World returns with global TV campaign James Swift Protein World, the weight-loss supplements brand that caused a storm of controversy with a 2014 poster ad, has released its first TV campaign. TravelSupermarket's New Year ads tell you to 'holiday like a German' Omar Oakes TravelSupermarket, the price comparison website, is encouraging people to holiday like a German in its New Year campaign. What it takes to be a true brand storyteller Andy Nairn Most brand content fails because it is missing a key ingredient, says Lucky Generals' Andy Nairn. Oliver begins senior restructure after buying Dare Michelle Perrett Oliver Group has begun a restructure its senior team following the buy-out of Dare in October last year. Premier League seeks first creative agency Omar Oakes The Premier League is seeking its first creative agency as it undergoes a major brand overhaul. Tetley characters celebrate 'best of Britain' in nostalgic ad campaign Omar Oakes Tetley, the tea brand, has unveiled a £10 million campaign to celebrate the best of Britain since 1837, the year of the business being founded. A view from Dave Trott: What will you remember tomorrow? Dave Trott Phil Adams is planning director at Blonde Digital. CES 2016: top six tech trends to watch Steve Blakeman OMD's Steve Blakeman previews the tech on display at this year's Consumer Electronics Show in Las Vegas. Virgin Holidays splits with M&C Saatchi and reviews creative account James Swift Virgin Holidays is reviewing its creative advertising account, ending its three year relationship with M&C Saatchi. Virgin Active launches fitness emojis Gurjit Degun Virgin Active, the gym brand, has launched a series of fitness emojis to help gym goers express themselves on social media. Nicky Bullard joins MRM Meteorite Gurjit Degun Lida's ECD named chairman and chief creative officer at McCann-owned agency British Airways lands ads in Time Out London takeover Gurjit Degun British Airways has taken over all of the advertising space in today's Time Out London, the city listings title. Now hires Remco Graham as ECD James Swift Now has hired Remco Graham, a creative director at Mcgarrybowen, as its new executive creative director. Cillit Bang's first global campaign features Flashdance tune and Madonna dancer Michelle Perrett Cleaning product brand Cillit Bang is launching its first global campaign, "the mechanic", created by BETC Paris. Top Work Moneysupermarket.com "epic wolf" by Mother Moneysupermarket.com's follow-up to last year's popular "epic strut" and "Colin" ads features a presidential bodyguard popping and locking to Duck Sauce's Big Bad Wolf. Pick of the week: Cancer Research UK, Anomaly Omar Oakes Cancer Research UK's latest ad is this week's pick. Mars "bike" by Abbott Mead Vickers BBDO A man is forced to ride his daughter's pink bike to work after he gets a flat tire in a new ad for Mars. First Utility "HD Electricity" by VCCP First Utility points out that all electricity is the same in a light-hearted new price-boasting campaign. TravelSupermarket "holiday like a German" by The Corner Germans know how to plan a holiday and TravelSupermarket can help you imitate them, according to the brand's new campaign. Specsavers "car" by Specsavers Creative John Cleese recreates a famous scene from Fawlty Towers as Basil Fawlty in the latest "should've gone to Specsavers" spot. Cillit Bang "the mechanic" by BETC Paris Cillit Bang has launched its first global campaign - but there is no sign of the brand's cult-hero spokesman, Barry Scott. Campaign Jobs Senior Creative Strategist £70 - £80K + benefits Rare Selection, London (Central), London (Greater) Junior Resource Manager - Creative agency, up to £30K + fantastic benefits up to £30K + fantastic benefits Story Recruitment, London (Central), London (Greater) Senior Account Manager £38000 - £42000 per annum + benefits The Great & The Good, London Account Manager £28000 - £32000 per annum + significant benefits The Great & The Good, London See all jobs

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