Wednesday, 13 January 2016

Apple smartwatch sales and Kim Kardashian's emoji app, The Kimoji

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Brand Republlic
Digital PM brought to you by The Wall 13th January
 
Apple Watch accounts for half of global smartwatch shipments

Apple Watch accounts for half of global smartwatch shipments

13 January 16, Ben Bold

Apple is riding the crest of the wearables market with its Watch outperforming the likes of Samsung's Gear S2 and accounting for over 50% of global smartwatch sales in 2015.

 
BuzzFeed 'laundry fail' native ad banned by ASA

BuzzFeed 'laundry fail' native ad banned by ASA

13 January 16, Anjana Varsani

A BuzzFeed article about Dylon, the clothes dye brand, has been banned by the ads watchdog for not being clearly identifiable as an advertorial.

 
Brand Republic Digital Awards 2016 entry deadline set for 28 Jan

Brand Republic Digital Awards 2016 entry deadline set for 28 Jan

13 January 16, Susan Billinge

The Brand Republic Digital Awards is open for entries until Thursday 28 January 2016.

 
MEC hands Matt Davies managing director of content role

MEC hands Matt Davies managing director of content role

13 January 16, Gurjit Degun

Matt Davies, the global managing partner at Carat, has taken on the new role of managing director of content at MEC.

 
Starcom Mediavest Group's Lars Glenne joins DigitasLBi

Starcom Mediavest Group's Lars Glenne joins DigitasLBi

13 January 16, Gurjit Degun

Lars Glenne, the digital strategy director at Starcom Mediavest Group, has joined DigitasLBi in the new role of head of media strategy.

 
Wix.com partners with Kung Fu Panda for Super Bowl return

Wix.com partners with Kung Fu Panda for Super Bowl return

13 January 16, Douglas Quenqua

Teaser ads herald unusual partnership between Dreamworks and DIY website shop

 
British Red Cross picks Zone for digital brief

British Red Cross picks Zone for digital brief

13 January 16, Anjana Varsani

The British Red Cross has chosen Zone as its digital agency after a competitive pitch.

 
 
13 January 16
Junk content: are you effective?

Junk content is like junk food. It's cheap, easy, quick, unsatisfying – and ultimately it delivers little of sustenance or value. And just like junk food, it was everywhere in 2015. Read more on Junk...

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13 January 16
The Daily Poke: Icons of pop culture

Because breaking the internet last year wasn't enough for Kim Kardashian, she's now released an emoji app entirely about – you guessed it – herself. The Kimoji app comes with over 250 emojis, including...

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13 January 16
Brand and performance: The stars align

The lines between brand and performance advertising strategies are becoming increasingly blurred. Thanks to improvements in measurement technologies, which are able to track results across multiple...

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13 January 16
An analysis of UK moment marketing spend and strategies

The recent Warc and Deloitte 2016 Toolkit put moment marketing as the number one marketing trend in 2016. To shed some light on the industry's hottest topic, TVTY has released the first ever detailed...

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