Debrett's adds 3 creatives to 'most influential' list; Sky invests $10m in programmatic ad tech specialist; Adidas pulls multimillion-pound IAAF sponsorship

View in web browser   |   Add to safe senders Daily News 25th January

Debrett's adds three advertising creatives to 500 'most influential' list 25 January 16, Omar Oakes Al MacCuish, Chris Bovill and John Allison are among the advertising media and marketing names to make it into Debrett's list of the 500 most influential people in the UK.   Sky invests $10m in programmatic ad tech specialist DataXu 25 January 16, Omar Oakes Sky has invested $10 million (£7.0 million) in DataXu, a Boston-based software company that specialises in programmatic ad tech.   Unilever shrinks Magnum and Cornetto... Twitter cuts senior roles 25 January 16, Ben Bold Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Reflections on David Bowie's optimistic tech legacy 25 January 16, Mel Exon The pop star's pragmatic, optimistic futurism serves as a case study for marketers in how technology can facilitate a great customer experience, writes Mel Exon.   Why Adidas has pulled multimillion-pound IAAF sponsorship three years early 25 January 16, Ben Bold Adidas has pulled its sponsorship of the IAAF three years before it comes to an end, depriving the international athletics body of tens of millions of dollars in revenue.   Karmarama hires MEC's Toward for new content role 25 January 16, James Swift Karmarama has hired MEC's Jamie Toward as its first managing partner for content.   MullenLowe Group unveils the Challenger Octopus 25 January 16, Omar Oakes MullenLowe Group has unveiled a new corporate logo as part of the rebranding of the IPG network's regional agencies - an octopus with boxing gloves.   Sunshine launches BBC Three online transition campaign 22 January 16, James Swift Sunshine has collaborated with the writers of People Just Do Nothing for the campaign telling audiences about BBC Three's transition from TV to online.   Britvic appoints 101 for Drench creative account 22 January 16, Omar Oakes Drench, the Britvic drink brand, has appointed 101 as its creative agency after a competitive pitch.   Google cleaned up 780m 'bad ads' last year 22 January 16, Matthew Chapman Google disabled 780m 'bad ads' last year in its fight to clean up the online ad ecosystem, as ad blockers gain increasing traction.   Salaries for junior media sales staff hit new highs because of skills shortage 22 January 16, Gideon Spanier Junior and middle-ranking sales staff at media owners saw their salaries hit new highs last year because of a skills shortage across the ad industry, according to new research.   The Thinkboxes Awards for TV ad creativity: Shortlist November/ December Presented by Thinkbox The latest shortlist features inspiring work from Currys PC World, John Lewis, KFC, Sainsbury's and Warburtons. Who will get the academy's vote?                 Midweight Digital Designer   £40000 per annum Purple Consultancy, London   Digital Senior Account Manager   £35000 - £42000 per annum Purple Consultancy, London   Digital Marketing Manager   £35000 - £40000 per annum Purple Consultancy, London   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   HEAD OF CREATIVE OPERATIONS   Competitive Sky Betting & Gaming, Leeds, West Yorkshire               See all jobs

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