Thursday, 21 January 2016

Media AM - ITV probes Dentsu TV trading, Guardian commercial strategy under fire

Media AM Bulletin

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Media AM Bulletin
21st January 2016
ITV probes Dentsu TV trading
ITV probes Dentsu TV trading
Broadcaster is investigating whether Dentsu Aegis Network has met its share deal.
Commercial strategy at The Guardian under fire
Commercial strategy at The Guardian under fire
Reliance on digital ads and a tepid membership scheme are just two issues that need addressing, Gideon Spanier writes.
Harley-Davidson calls global review
Harley-Davidson calls global review
Harley-Davidson, the premium motorcycles-maker, is reviewing its global advertising, digital and media business.
Sky signs £3m deal for family Gold Spot
Sky signs £3m deal for family Gold Spot
Sky has bought the family Gold Spot at UK cinemas in a deal estimated at £3 million annually.
Cinema sales live up to their blockbuster billing
Cinema sales live up to their blockbuster billing
Digitising cinema screens and sales has reinvigorated a niche ad medium, but the sector can still grow, Gideon Spanier says.
Fiona Lloyd promoted to network development officer at Carat Global
Fiona Lloyd promoted to network development officer at Carat Global
Fiona Lloyd, executive client officer at Carat UK, has been promoted to the newly created role of network development officer at Carat Global.
 
  Revcontent acquires largest European content recommendation network in all-cash deal Native and content recommendation network Revcontent has acquired European "Millennial advertising platform," ContentClick.  
Presented by Revcontent
 
LinkedIn kicks off pitch for social and digital
LinkedIn kicks off pitch for social and digital
LinkedIn is looking for an agency to work on its social and digital advertising.
Ten things you need to know: Karl Guard, BetVictor, Guardian
Ten things you need to know: Karl Guard, BetVictor, Guardian
Leading media planner Karl Guard has died, and other news you need to know
Guardian hires AOL MD Hamish Nicklin
Guardian hires AOL MD Hamish Nicklin
The Guardian has poached Hamish Nicklin, AOL's UK managing director, for the newly-created role of chief revenue officer.
Latest blogs
My Media Week: Piers North
My Media Week: Piers North

A week in the life of Piers North, strategy director at Trinity Mirror Solutions, where the acquisition of Local World last year has instilled a new sense of energy around regional sales.

My Media Week: Anna Hickey
My Media Week: Anna Hickey

It’s a people-focused start to the year for Anna Hickey, managing director at Maxus, as she kicks off a new people and culture programme and a shared parental leave policy.

How CES will affect media
How CES will affect media
While the early news that CES will be more ‘now’ and less ‘wow’ may be bad for technology fanatics, for us media planners this is great news.
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