This week's top features and opinions: Working in adland without a degree, UK has strong showing in Gunn Report, Sky bets on power of advertising

view in web browser           add to safe senders list January 31, 2016 Campaign Sunday Best

This week's top features and opinions First class but no degree James Swift Hiring identikit graduates from the same small pool is a problem just like the lack of ethnic or gender diversity - it limits ideas. Three senior adlanders who did not go to university talk to James Swift about their experiences.       Gunn Report 2015: UK celebrates strong showing Donald Gunn It was a great 2015 for BBDO New York and Leo Burnett Toronto. The UK can also celebrate a strong performance, Donald Gunn writes.       Sky bets on power of advertising in TV war Gideon Spanier Despite its rivalry with other pay-TV companies and streaming services, the UK's biggest advertiser clearly still believes in the TV set's role in the home. Its marketing chief, Stephen van Rooyen, talks to Gideon Spanier.       Time to remind ourselves that creativity is special Claire Beale A researcher with a big brain told me the other day that the word "creative" is becoming toxic.       A view from Dave Trott: Secret drinker Dave Trott My art school was in New York and on a hot night I'd often want a cold can of beer.       Do media owners deserve more credit for being creative? Gideon Spanier Broadcasters and publishers are taking a more proactive approach to engaging with brands, Gideon Spanier writes.       'Other' - the box no-one should have to tick Nadya Powell A new experiment aims to show how embracing the diverse beliefs and cultures of our country can impact on business solutions, Nadya Powell writes.       Media agnostics, you're committing blasphemy Nick Baughan Nick Baughan takes aim at an emerging trend that is threatening to undermine the influence of media agencies.       Should clients own rights to pitch ideas? The thorny issue of intellectual property has again been raised, this time by the Science Museum's creative pitch.       Labour's 2020 vision brings advertising into focus Maisie McCabe When the TBWA UK chairman and chief creative officer, Peter Souter, addressed a meeting of Labour MPs a couple of weeks ago, he pulled off a tricky task.       Google's tax avoidance makes adland look bad too Gideon Spanier Google's payment of £130 million in back taxes to HM Revenue & Customs should make everyone in UK advertising pay attention.       History of advertising: No 160: The first radio commercials The 51 years that separate the broadcasting of the world's first radio commercial in New York and the first radio ad to run in Britain are testament to the huge differences in cultural attitudes to the medium on each side of the Atlantic.       How Mark Hudson created The Sun's cheeky 'dream team' films Hudson worked with Wunderman to create a series of cheeky films to promote The Sun's fantasy football league. The most high-profile was a mash-up video about the "special relationship" between the then Chelsea manager José Mourinho and the Arsenal boss Arsène Wenger.       On the Campaign couch: Do creative directors really need a team? Jeremy Bullmore Does an executive creative director job ever require a team? Surely one person is not only cheaper but actually more effective in the role?       Diary: Risqué business M&C Saatchi Sydney's decision to book burlesque dancers for its 21st birthday party provoked outrage from the press, obliging the agency to issue an apology (of sorts).       Tech viewpoint on connecting audiences Mark Middlemas Technology has given TV advertising more power and flexibility than ever before.     Campaign Jobs     Strategy Director - Tier 1 Media Agency £70000 - £80000 per annum + Pension, Healthcare, Bonus etc. Ultimate Asset, West End Junior Account Director or Account Director, £45k - boutique agency, top FMCG / drinks brands £45k + benefits MODA consult, London (Central), London (Greater) SENIOR ACCOUNT MANAGER - Integrated Agency - great prospects - up to £35k £28k-35k depending on experience and level Judi Patton, London (East), London (Greater) Senior Creative Strategist £70 - £80K + benefits Rare Selection, London (Central), London (Greater)     See all jobs

manage bulletins          unsubscribe

© 2015 Haymarket Business Media Teddington Studios Broom Road Teddington, Middlesex TW11 9BE Phone: +44 (20)8267 5000