Monday 1 February 2016

'EE brand to be retained' insists BT; Enter the BR Digital Awards; Shoppers love click and collect more than any other retail tech

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Brand Republlic
Daily News 1st February
 
BT insists 'EE brand to be retained' as it divides business into six units... and more

BT insists 'EE brand to be retained' as it divides business into six units... and more

01 February 16, Ben Bold

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Brand Republic Digital Awards extends deadline to 11 February

Brand Republic Digital Awards extends deadline to 11 February

01 February 16, Susan Billinge

The entry deadline has been extended for the Brand Republic Digital Awards. Submit your entry by 11 February 2016 and join the Republic.

 
EToro's first UK ad features amateur traders with giant bull's horns

EToro's first UK ad features amateur traders with giant bull's horns

01 February 16, Omar Oakes

EToro, the social trading and Forex brokerage company, has launched its first major ad campaign in the UK.

 
Rwandan woman tells of husband and unborn child's murders in #SheInspiresMe film

Rwandan woman tells of husband and unborn child's murders in #SheInspiresMe film

01 February 16, Matthew Chapman

The moving story about a woman who was raped, her unborn baby killed and her husband murdered during the Rwandan genocide is the subject of a powerful film from the charity Women for Women.

 
Shoppers love click and collect more than any other retail tech

Shoppers love click and collect more than any other retail tech

01 February 16, Matthew Chapman

Click and collect is beating mobile as the retail technology that has most impact on the way consumers shop.

 
Churchill introduces new characters alongside its 20-year-old nodding dog mascot

Churchill introduces new characters alongside its 20-year-old nodding dog mascot

01 February 16, Omar Oakes

Churchill, the insurance brand, has introduced two new characters in its latest campaign which seeks to reinforce its 'depending on the dog' brand message.

 
Is it too late to save Barbie?

Is it too late to save Barbie?

01 February 16, Rick Hirst

Barbie has needed a makeover for a long time, writes Rick Hirst, CEO of Mcgarrybowen.

 
The Economist uses VR to restore Iraq Mosul Museum destroyed by Islamic State

The Economist uses VR to restore Iraq Mosul Museum destroyed by Islamic State

29 January 16, Ben Bold

The Economist has used virtual reality (VR) and crowd-sourced imagery to bring back to life some of the historical sites and ancient artefacts destroyed by Islamic State.

 
Facebook's stellar numbers show it is firing on all cylinders

Facebook's stellar numbers show it is firing on all cylinders

29 January 16, Ian Maude

Facebook is strengthening its position in digital advertising and increasingly competing with Google on every level bar search, says Be Heard Group's Ian Maude.

 
Is fear of offending stifling your creativity? Take the risk for the greater payback

Is fear of offending stifling your creativity? Take the risk for the greater payback

01 February 16, Rachel Barnes

Are you easily offended? Perhaps the more pertinent question is whether your brand avoids causing any offence to any part of society at any time, writes Rachel Barnes, as she introduces the February issue... read more

 
Former DLKW Lowe chairman Delaney to join Bray Leino

Former DLKW Lowe chairman Delaney to join Bray Leino

29 January 16, Omar Oakes

Greg Delaney, the former chairman and co-founder of DLKW and DLKW Lowe, has joined Bray Leino as a non-executive director.

 
Campaign Viral Chart: Pokémon's Super Bowl ad is most-shared

Campaign Viral Chart: Pokémon's Super Bowl ad is most-shared

29 January 16, Brittaney Kiefer

Pokémon's Super Bowl ad topped our Viral Chart this week.

 



Global benchmarking report: Data-driven marketing and advertising

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Our global benchmarking report offers a rich perspective on how data is reshaping the practices of advertising and marketing. With 60% of marketers deeming data as crital to their efforts, how do you compare?



 
 
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