Brand purpose isn't just a 'layer' over selling products, says P&G's Roisin Donnelly + Nestle, Instagram & Pernod Ricard

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Marketing Daily , 12th February 2016

Brand purpose isn't just a 'layer' over selling products, says P&G's Roisin Donnelly Brands must understand sexism before wading in Can the IAAF get back on track after Nestle becomes latest sponsor to sever ties? Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting Instagram to demo video view count feature Pepsi's brand and marketing investment boosts profit in turbulent market... and more Pernod Ricard restructures as it battles falling sales in China MPs claim Google tax row will harm UK staff morale O2 opens up customers' browsing data to help advertisers target Tube users British Gas, EE and Telefonica: Unleash the Power of Customer Insight at Big Questions Live Presented by MARKETING & IBM JOBS BOARD Senior Account Manager , Tomorrow Recruitment£37000.00 - £45000 per annum , North London Web Developer , Duke NetworkSalary dependent on experience , Bedford, Bedfordshire Senior Account Manager / Account Director , Duke NetworkUp to £48k dependent on experience , London (Central), London (Greater) Copywriter - Healthcare , Hanson SearchUp to 45K depending on experience , London (Central), London (Greater) Head of Marketing - 12 month contract , EMR | Specialist Marketing Recruitment£48000 per annum + 12 month contract , Harrogate

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