Wednesday, 17 February 2016

Publicis Groupe loses $900m Walmart media account; Coffee chains attacked over sugar content; Havas Media picks up Vita Coco Euro account

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Brand Republlic
Daily News 17th February
 
Publicis Groupe loses $900 million Walmart media account in North America

Publicis Groupe loses $900 million Walmart media account in North America

17 February 16, Gideon Spanier

Publicis Groupe has suffered the loss of another major media account after being dropped by Walmart, just two months after the agency group lost Procter & Gamble.

 
Coffee chains attacked over sugar content of speciality drinks ... and more

Coffee chains attacked over sugar content of speciality drinks ... and more

17 February 16, Daniel Farey-Jones

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Havas Media picks up Vita Coco Euro account

Havas Media picks up Vita Coco Euro account

17 February 16, Gurjit Degun

Vita Coco, the coconut products brand owned by All Market, has taken on Havas Media to handle its media planning and buying business across EMEA.

 
Samsung creates virtual reality ski jump to push Gear VR headset

Samsung creates virtual reality ski jump to push Gear VR headset

16 February 16, Daniel Farey-Jones

Samsung is activating its Winter Youth Olympics sponsorship by offering attendees the chance to experience a ski jump through its $99 Gear VR virtual reality headset.

 
Chanel Fragrance signs content deal with i-D.co

Chanel Fragrance signs content deal with i-D.co

16 February 16, Gurjit Degun

Chanel Fragrance is partnering with Vice Media to create original content on i-D.co, the fashion and lifestyle title.

 
Topman appoints Somethin' Else as content marketing agency

Topman appoints Somethin' Else as content marketing agency

17 February 16, Kate Magee

Topman, the high street retailer owned by the Arcadia Group, has appointed Somethin' Else to be its content marketing agency.

 
Denplan's crooked teeth selfie ad banned for misleading consumers

Denplan's crooked teeth selfie ad banned for misleading consumers

17 February 16, Grace Caffyn

A TV ad from Denplan has been banned following complaints it misled consumers over the dental health insurer's coverage.

 
BMW uses intricate map illustrations to show off the BMW X1

BMW uses intricate map illustrations to show off the BMW X1

16 February 16, Catherine Lafferty

How to promote a new car to an existing customer base and encourage them to book a test drive at the same time?

 
My Media Week: Viktoria Degtar

My Media Week: Viktoria Degtar

17 February 16, Hayley Hayes

We sneak a peek into the diary of Viktoria Degtar, the new commercial director at Bloomberg Media, who joins the business as it lands a lucrative content-led deal.

 



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