Apple goes for the hard sell as iPhone sales fall for the first time; Deadpool marketing effort succeeds by being distinctive, not different

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Apple goes for the hard sell as iPhone sales fall for the first time 18 February 16, Catherine Lafferty Apple has released a brace of new ads pushing the iPhone 6s, just as new analysis shows iPhone sales are down for the first time ever.   BA shifts social brief from SapientNitro to Cedar 18 February 16, Gurjit Degun British Airways has moved its UK social media account from SapientNitro to Cedar, the content marketing agency.   Wickes offers to paint any random scenario tweeted under #WickesPaintsPortraits 18 February 16, Matthew Chapman DIY retailer Wickes is creating digital 'paintings' of random scenarios tweeted under its #WickesPaintsPortraits hashtag to draw attention to how creative customers can be with its paint.   Twitter unveils dedicated button to make GIF sharing easier... and more 18 February 16, Matthew Chapman Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Brand Republic Digital Awards extends entry deadline 18 February 16, Susan Billinge The deadline for the Brand Republic Digital Awards has been extended to 10 March. Submit your entries and join the Republic.   Adidas' 'Yeezy' collaboration with Kanye West has not paid off 18 February 16, Shona Ghosh Adidas reportedly paid Kanye West $10m (£7m) to collaborate on the limited-edition 'Yeezy' trainers, but the deal doesn't appear to have paid off.     18 February 16 Radar love: which sectors charmed digital advertisers for Valentine's Day? Money can't buy love, but it can provide plenty of ways to express it on Valentine's Day. In 2015 starry-eyed consumers spent £518 million on gifts, £313 million on wining and dining, and £135 million... read more   18 February 16 The Daily Poke: Thirst aid If you're constantly telling yourself that your glass of Merlot comes with health benefits (no, mum, it still doesn't count as a serving of grapes) you'll be pleased to hear there's a spot in London where... read more   18 February 16 Deadpool marketing effort succeeds by being distinctive, not different Last Wednesday saw the launch of Deadpool, scoring the highest ever opening for an R-rated movie at US box office. Ryan Reynolds's $58m romp earned $260m in its first week and could alter Hollywood's... read more   18 February 16 Ad Blocking – isn't it about time we ALL agreed on a solution? We may only be in the first quarter of 2016 but the long-brewing feud between the digital advertising sector and the ad blockers has already seen its first skirmishes. The IAB in the US (ironically... read more   18 February 16 The new IAB standards fuelling programmatic native ads An update to the IAB standard for buying and selling native ads at scale was recently released for public comment. The spec, known as Native 1.1, is an extension of a larger update to the OpenRTB... read more                   Business Development Director - Digital Agency   £80k + bonus £100-£120k OTE David Thatcher Recruitment, London (Central), London (Greater)   Group Account Director   Competitive WeAreFearless, London (Central), London (Greater)   Senior PR Manager   £60000 - £65000 per annum + oustanding benefits The Great & The Good, London   Head of Global Media Planning - Client Side   £100000 - £110000 per annum + Bonus & Relocation Package Ultimate Asset, London   Senior Campaigns Associate   £34,500 to £50,000 Financial Conduct Authority, London (Central), London (Greater)   Planner - Top CRM Agency, Excellent big name clients   £32-45,000 per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol   Senior Digital Designer – Department for Transport   £41,587 – £45,746 Department for Transport, London (Central), London (Greater)   Senior Marketing Manager - Customer Retention   Negotiable Sky, West London   Marketing Manager - Sky Sports & Sky Movies   Negotiable Sky, West London   Senior Marketing Manager - Customer Segmentation   Negotiable Sky, West London               See all jobs

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