Co-Op Bank launches guerrilla gardeners ad, Yorkshire Tea owner seeks agency, Agencies urged to make diversity pledge

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Latest news Co-Op Bank launches 'good to be different' position with guerilla gardener ad James Swift The Co-operative Bank introduces audiences to a couple of guerrilla gardeners in the launch ad for its new "it's good to be different" campaign. Yorkshire Tea owner kicks off advertising review Gurjit Degun Taylors of Harrogate, which owns the Yorkshire Tea brand, has called a review of its advertising business, putting BMB on alert. IPA renews push for diversity goals Gurjit Degun The IPA, Twitter and Campaign are backing Adam & Eve/DDB in urging agencies to use the extra day in February to "make the leap" towards achieving their diversity goals by 2020. Media on Trial: The New Day reviewed Gideon Spanier Gideon Spanier, the head of media at Campaign, reviews Trinity Mirror's new title, The New Day, which has launched today. The New Day first look: media buyers warn paper is short on ads and needs digital push Gideon Spanier Leading media buyers have welcomed The New Day but warned it is short on ads, the simplistic editorial style risks being too 'Janet and John', and it must develop a digital presence. Hello again: Russell Davies is back blogging for Campaign Russell Davies Russell Davies, who was previously at Wieden & Kennedy, Nike, and the Government Digital Service, explains what Campaign readers can expect from his new blog. Bake Off's Mel Giedroyc joins Magic as new digital radio network goes live Omar Oakes Mel Giedroyc, The Great British Bake Off presenter and comedian, will present a new Saturday lunchtime show on Magic Radio ahead of two sister stations being launched nationally on DAB. Raconteur to launch monthly free magazine Gurjit Degun Raconteur, the special reports supplement published in The Times and The Sunday Times, is launching a free monthly magazine. FourFourTwo launches in US Omar Oakes FourFourTwo, the football magazine published by Haymarket, has launched a US web site as part of the brand's global expansion. MDC chief Scott L. Kauffman puts a new face on Nadal's vision Douglas Quenqua The former tech and publishing executive has big ambitions for adland's "other" holding company -- despite what you may have heard Monster.com picks Mcgarrybowen for European ad account Grace Caffyn Monster.com, the online recruitment network, has appointed Mcgarrybowen to its European advertising account following a competitive pitch. MullenLowe Profero expands to Romania Gurjit Degun MullenLowe Profero has set up in Bucharest, Romania, with existing clients Unilever, Orange, ING and Wrigley. Trinity Mirror's pre-tax profits fall by 17.6% Omar Oakes Trinity Mirror's pre-tax profits for 2015 dropped by 17.6 per cent to £67.2 million last year, the company announced on the same day it is launching a new title, The New Day. Let's talk about ad-blocking: How ISBA has responded to the threat Ian Twinn ISBA's Ian Twinn explains how the industry body is taking action against ad-blocking. The Work BBC One "Mother's Day" by BBC Creative The BBC has unveiled the first piece of work by its new in-house agency, BBC Creative. Geox "#StartBreathing" by Doner London Geox, the footwear brand specialising in breathable fabrics, has released a new campaign shot by Rankin. The Body Shop "treat mum like a queen" by Mr President The Body Shop has released a sequel to last year's royal spoof for Mother's Day. Editor's pick How an Aardman director created a journey through Stephen Hawking's mind Will Studd created "inside his head", an animation for BBC Radio 4 to accompany Stephen Hawking's Reith Lecture. Can ad agencies rival consultancies? In making its move into consultancy, Abbott Mead Vickers BBDO opens up another front in the war between adland and the management gurus. Aerial Awards: January's Winner Presented by Campaign and Radiocentre Mark Goodwin, creative director at M&C Saatchi on the haunting radio ad he couldn't forget.  Also in the news Are agencies missing the real opportunity to do good? Shane Atchison The CEO of Possible asks why so many stick to slacktivism when they could be doing so much more It's not all about millennials or Generation Z, people Rachel Hatton Age is just a number; needs, passions and goals are what brands should be focusing on, writes Rachel Hatton, chief strategy officer, Oliver UK. Campaign Viral Chart: Samsung top with Galaxy S7 and S7 edge smartphone ads Grace Caffyn The electronics giant dropped details of its latest smartphone in its three-minute video, released in conjunction with its debut at Mobile World Congress. Campaign Jobs Strategy Director £70 - £85K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater) ACCOUNT MANAGER x 2 – Telecoms and Retail – South West London agency – c. £30k JP1575 Judi Patton, South West London

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