Facebook moves beyond the Like, Why ad-blocking could end the industry, BBC picks agency for Top Gear campaign

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Latest news More than Like: Facebook adds 5 new Reactions globally I-Hsien Sherwood Chevy releases Facebook-themed ad to coincide with debut of Love, Sad, Haha, Wow and Angry buttons. What do the expanded options mean for brands? Ad-blocking could end our industry. Why is no one stepping up to change that? Marco Bertozzi Ad-blocking is an issue like no other we've faced before, but we lack a collective approach to the problem, says Starcom Mediavest Group's Marco Bertozzi. BBC Worldwide picks Anomaly for new-look Top Gear global campaign James Swift Anomaly London has won the brief to create a global campaign ahead of the new series of Top Gear. ITV takes over London Underground DOOH screens with play on Brit Awards 'cape gate' Gurjit Degun ITV is taking over all of the London Underground digital escalator screens with a cheeky play on Madonna's cape getting caught during a performance at the Brit Awards last year. Daily Express print readership drops by more than quarter, says Pamco The Daily Express lost over a quarter of its print readers in the 12 months to the end of 2015, while 12 more national newspapers also saw double-digit falls, according to the latest estimates from the Publishers Audience Measurement Company (Pamco). Mobile World Congress: why every brand should become a tech brand Natalie Bell To prepare for the Internet of Things, all brands can and should be a technology brand, says Manning Gottlieb OMD's managing director. Mobile World Congress day two: life beyond the handset Ben Phillips Mobile is more than just iPhones and S7s. MediaCom's global head of mobile explores the latest devices. WCRS promotes Olenka Lawrenson to be first marketing director Kate Magee WCRS has appointed Olenka Lawrenson to be the agency's first dedicated marketing director. 72andSunny makes Amsterdam ECD Cavallone global partner Omar Oakes 72andSunny has given an equity stake and global partner status to Carlo Cavallone, the joint executive creative director of the agency's Amsterdam office. The Work Under Armour "it's what you do in the dark that puts you in the light" by Droga5 Under Armour, the upstart sportswear company that's rapidly gaining ground on the established brands, has created spots featuring Manchester United footballer Memphis Depay and the USA women's gymnastics team for the second installation of its "rule yourself" campaign. Android "monotune" by Droga5 London A piano is a literal model of diversity -- dozens of keys working together in harmony, each contributing a different voice. But what if every key sounded the same? Hobbs "make an understatement" by Droga5 London Droga5 London's first print campaign for the women's fashion brand Hobbs features low-key photography and a message of not standing out from the crowd. Editor's pick Lévy: pay us our due Kate Magee Maurice Lévy on the remuneration model and why agencies and clients must make a stand together. Heroes: Muhammad Ali by Trevor Beattie Trevor Beattie In the first of a new series on people who inspired and influenced adland's great and good, Trevor Beattie looks at the philosophy of The Greatest. An evening with Bullmore: the 16 best bits Presented by Campaign and RedSofa Adland's finest gather around the RedSofa for an evening of smiles and wisdom with the wise uncle of advertising - Jeremy Bullmore.  Campaign Jobs ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater) ACCOUNT MANAGER x 2 – Telecoms and Retail – South West London agency – c. £30k JP1575 Judi Patton, South West London Senior Strategist - Independent Media Agency £60000 - £75000 per annum + Great Agency Benefits Ultimate Asset, West End Account Director 3 month Contract to perm - £50k pro rata salary + bens Ann Sharman Recruitment, London (Central), London (Greater)

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