UTV Media has promoted Adam Mills, the sales director of talkSPORT, to the role of group sales director for national brands, ahead of the launch of Virgin Radio.
Missing People, the independent charity that offers support for missing people and their families, has launched an digital outdoor campaign fronted by Stephen Fry to promote the UK's Child Rescue Alert system.
10 Reasons Why Cross-Channel Marketing is Not Rocket Science The modern-day customer path is not linear, the funnel is defunct, and brands are increasingly changing how they view the customer. So what can we actually do about it? Presented by Adobe and Brand Republic Insight
The Village Communications has picked up the media planing and buying account for Boghossian, the Geneva-based jeweller, and Anthology, a property developer in London.
This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance.
Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast.
From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions.
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