Monday, 8 February 2016

Doritos, Pepsi and Pokemon most mentioned brands during Super Bowl; Protein World; Tesco sorry for grammar gaffes

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Brand Republlic
Daily News 8th February
 
Doritos, Pepsi and Pokemon most mentioned brands during Super Bowl

Doritos, Pepsi and Pokemon most mentioned brands during Super Bowl

08 February 16, Omar Oakes

Doritos was the most mentioned brand on social media during the Super Bowl, according to research by social media analytics service Brandwatch.

 
Protein World plays the controversy card, but can it ride out all the Twitterstorms?

Protein World plays the controversy card, but can it ride out all the Twitterstorms?

08 February 16, Staff

Are you beach body ready?" was the question asked by Protein World in its now infamous weight-loss supplement campaign on Tube poster sites last April.

 
Tesco sorry for less than 'awsome' grammar gaffes on babywear... and more

Tesco sorry for less than 'awsome' grammar gaffes on babywear... and more

08 February 16, Ben Bold

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Adidas champions female athletes in 'I'm here to create' campaign

Adidas champions female athletes in 'I'm here to create' campaign

08 February 16, Matthew Chapman

Adidas is highlighting unconventional forms of training in a series of spots featuring female sports icons, as part of the brand's 'I'm Here to Create' campaign.

 
Trio chocolate bar brand to return with digital campaign

Trio chocolate bar brand to return with digital campaign

08 February 16, Gurjit Degun

United Biscuits is bringing back Trio, the chocolate biscuit bar that was popular in the 90s for its catchy ad jingle.

 
GoCompare.com unleashes Gio Compario on unsuspecting cab driver

GoCompare.com unleashes Gio Compario on unsuspecting cab driver

08 February 16, Omar Oakes

GoCompare.com has again wheeled out its mascot tenor, Gio Compario, to front an ad campaign to promote the brand's new money comparison services.

 
BMW's latest ad falls short on style and the spirit of adventure

BMW's latest ad falls short on style and the spirit of adventure

08 February 16, Steve Hastings

The ad for the X1 lacks seductive power as it gets bogged down in run-down of SUV's specs, says Steve Hastings.

 
David Beckham leads the fashion pack in new H&M ad

David Beckham leads the fashion pack in new H&M ad

05 February 16, Campaign staff

"Spring 2016" by Adam & Eve/DDB sends up his trendsetter image

 
Is it the place of brands to test the boundaries of taste?

Is it the place of brands to test the boundaries of taste?

08 February 16, Staff

From Barnardo's to Paddy Power, a wide range of brands' ads have attracted complaints, but advertisers' motivation seems to be a key factor when it comes to consumers' and regulators' willingness to forgive... read more

 
UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

05 February 16, Starcount

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high... read more

 



3 great ads I had nothing to do with #29: Debs Gerrard on John West, Skittles and Guinness

Presented by Brand Republic and Thinkbox
Debs Gerrard, creative director at Albion, reveals three great ads she admires but had nothing to do with.



 
 
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