This week's top features and opinions: 5 lessons for start-ups, Behind the BBC's in-house agency, What Lynx's new strategy says about masculinity

view in web browser           add to safe senders list February 7, 2016 Campaign Sunday Shot

This week's top features and opinions Five lessons for start-up agencies Laurence Green Starting your own agency isn't for everyone but, if you're one of the round pegs about to take the plunge, Laurence Green has five pointers to making a go of it.       Behind the BBC's new in-house agency James Swift A mix of bureaucracy and budget cuts has not been conducive to outstanding creative work emerging from the BBC in recent years. But, liberated from its restrictive outsourcing model, the corporation has set up an in-house unit to get sparks flying and take on 4Creative. Here, its boss speaks to James Swift.       The Lynx after-effect Richard Huntington 'Find your magic' moves the brand on from the one-dimensional masculinity of its most well-known campaign. And not before time, Richard Huntington writes.       Graham Fink's photos find beauty in a 'wonderland' of rubbish Gideon Spanier Graham Fink finds beauty in the most unexpected places, which explains why the ad man has taken a series of photographs in derelict buildings and rubbish dumps in Shanghai.       Finally, Publicis' restructure is showing some clarity Claire Beale There were a lot of unanswered questions when Publicis Groupe announced its restructure last autumn.       A view from Dave Trott: It's all down to heuristics, guv Dave Trott My dad had ten brothers and sisters.       New Saxton venture turns to psychological support Gideon Spanier Lighthouse's founder wants Psyched to develop media leaders through coaching and counselling, Gideon Spanier writes.       Back to the future with James Lowther James Lowther James Lowther shares some thoughts on the industry then and now as he retires from a career spanning Saatchi & Saatchi and M&C Saatchi that lasted almost half-a-century.       Outdoor media sector on edge over Tube decision Gideon Spanier This could be a defining year for outdoor advertising in the UK.       Andy Nairn: Find your Constantinople Andy Nairn Many big businesses today could learn a trick or two from old Constantine. Lucky Generals' Andy Nairn explains the way forward.       Is data the new sugar? Gurjit Degun We have only recently woken up to the risks of sugar consumption. Is this also the case with data, Gurjit Degun asks.       Trust under threat: Bob Wootton's advice as he leaves the ISBA Bob Wootton As he prepares to step down from ISBA after two decades, Bob Wootton warns of an erosion of trust and other areas of contention among brands, agencies, media owners and audiences.       How can we future-proof UK creativity? The ad industry is the one member of the UK creative community that the government has always been content to let fend for itself.       How digital 'plumbing' is helping ads flow faster Gideon Spanier Group IMD's platform is enabling TV ads to be prepared and distributed at short notice across borders.       It's hard to escape that lingering whiff of legislation Maisie McCabe You can't move for celebrities at advertising conferences now.       Why we're loving: Ninon de Klerk, production designer, Artichoke De Klerk worked on the set design for Samsung's new ad, "the dolphin whisperer", by Cheil London.       Global viewpoint from Tel Aviv Jaime Mandelbaum It's apparent that the talent drain is a global problem.       On the Campaign couch: Why should people engage with brands? Jeremy Bullmore Have you noticed the industry belief that people actually want to engage with brands (on Facebook etc) is quickly losing favour?       Diary: MPs tell it like it is Adam & Eve/DDB's John Lewis Christmas ad got a slating from a panel of MPs at the Advertising Association's Lead summit.       History of advertising: No 161: A Starch Test score sheet Although Daniel Starch can't claim to be the father of market research - its origins go back long before his birth at the end of the 19th century - his pioneering work can be said to have helped transform it into the potent tool for advertisers that it has become.     Campaign Jobs     SENIOR ACCOUNT EXECUTIVE- RETAIL AND ENTERTAINMENT 25/27000 JEFFERSON, London (Greater) Strategy Director - Tier 1 Media Agency £70000 - £80000 per annum + Pension, Healthcare, Bonus etc. Ultimate Asset, West End AV/TV Buying Exec - Top Media Agency Dependent on experience - circa25- 30k plus superb and unusual benefits!! MediaMigo Recruitment Limited., London (Central), London (Greater) Junior Account Director or Account Director, £45k - boutique agency, top FMCG / drinks brands £45k + benefits MODA consult, London (Central), London (Greater)     See all jobs

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