Pepsi's brand and marketing investment boosts profit; Experian app teaches children how to save money; Valentine's Day campaigns

View in web browser   |   Add to safe senders Daily News 12th February

Pepsi's brand and marketing investment boosts profit in turbulent market... and more 12 February 16, Ben Bold Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Experian app teaches children how to save money 12 February 16, Omar Oakes Experian, the data company, has launched a mobile app that teaches children money management skills while they earn the things they want.   Could Poke's 'Love Machines' improve your love life? 12 February 16, Bogdana Butnar Want your emails to have the romance of Byron's poetry? There's an app for that. Well, there will be if Poke gets its way.   Instagram to demo video view count feature 11 February 16, Gurjit Degun Instagram is testing a feature that shows how many times a video has been viewed on the platform.   Magazine ABCs: ShortList leads men's mags for print/digital 11 February 16, Omar Oakes ShortList has the highest combined print and digital circulation of any men's magazine in the UK and Ireland at 505,562, according to figures from the Audit Bureau of Circulations.   Introverted Perspective: do you need to be outgoing to be creative? 12 February 16, Saskia Jones Do the best creative ideas come from outgoing people, asks Saskia Jones, a digital analytics lead at Bartle Bogle Hegarty London?   'I hope we will still be cousins': Levy on Brexit, UK and Publicis restructure 11 February 16, Kate Magee Publicis Groupe's chief executive, Maurice Lévy, has said the group's performance in the UK in 2015 was "better than expected", despite the 4.4 per cent drop in revenues.   How brands are trying to win hearts for Valentine's Day 09 February 16, Staff Amidst the deluge of red roses and chocolates, brands are going after consumers with everything from emojis to a matchmaker in the produce aisle. Campaign rounds up the Valentine's Day marketing highlights... read more   3 great ads I had nothing to do with #29: Debs Gerrard on John West, Skittles and Guinness Presented by Brand Republic and Thinkbox Debs Gerrard, creative director at Albion, reveals three great ads she admires but had nothing to do with.                 Director of Development   Up to £90,000 with excellent benefits Teach First, 4 More London Riverside   Business Development Manager – Maidenhead   Competitive/negotiable; dependent on experience N2O Ltd, Maidenhead, Berkshire   Midweight Digital Designer   £40000 per annum Purple Consultancy, London   Digital Senior Account Manager   £35000 - £42000 per annum Purple Consultancy, London   Executive Strategy Director   £110 - £120K + benefits Rare Selection, London (Central), London (Greater)               See all jobs

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