Dispatches - The biggest stories on Marketing in the last seven days

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Dispatches , 06th February 2016

Innocent founder Richard Reed: 'It is crazy how significant packaging is' Unilever drives two giant pairs of lips around world to promote Vaseline Lip Therapy House of Fraser baffles Twitter with off-the-wall Valentine's Day #emojinal campaign Uber's new abstract, colourful logo draws mixed response from social media BT insists 'EE brand to be retained' as it divides business into six units... and more Star Wars helps Disney steal most powerful brand crown from Lego Shoppers love click and collect more than any other retail tech Google overtakes Apple as globe's most valuable firm thanks to advertising... and more Guinness releases first 60-second Instagram video for 'Made of more' campaign Brexit would expose British brands to 'insane' red tape, says Richard Reed Volkswagen seeks to rebuild trust with new brand campaign Amazon Fashion sends up YouTube 'how to' videos with Portlandia's Fred Armisen Pokemon jumps the Super Bowl ad gun with a technicolour flying start Toyota turns up the metal for Prius Super Bowl ad PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town' JOBS BOARD Digital Marketing Executive , Brand Recruitment£25000 per annum , Southend-On-Sea Ad-Ops Analyst , Dot-Gap£40k , London (Central) Web Analytics Manager , Brand Recruitment£40000 per annum + bonus and benefits , Sleaford Senior Art Director / ACD - Experiential , Network Career Consultants£65000 - £75000 per annum , London Search Account Manager , Dot-Gap$75k , Sydney (Region), New South Wales (AU)

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