Media AM - Vogue launches biggest ever March issue, BBC sets marketing ambitions

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05th February 2016

Vogue launches biggest ever March issue with 275 pages of ads Vogue, the Condé Nast fashion title, has produced 275 pages of advertising in its March issue - the largest number in a March issue in the 100-year history of the magazine. Behind the BBC's new in-house agency A mix of bureaucracy and budget cuts has not been conducive to outstanding creative work emerging from the BBC in recent years. But, liberated from its restrictive outsourcing model, the corporation has set up an in-house unit to get sparks flying and take on 4Creative. Here, its boss speaks to James Swift. Arena hits jackpot with Win Cash Live's seven-figure media account Arena Media has won online bookmaker and betting service Win Cash Live's seven-figure media account. New Saxton venture turns to psychological support Lighthouse's founder wants Psyched to develop media leaders through coaching and counselling, Gideon Spanier writes. OMD UK forms new senior digital team OMD has completed a restructure of its senior digital leadership team after making a series of new hires and internal promotions. UK Super Bowl fans on social media: Paddy Power and FA are most followed brands Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests. How brands can win the ad tech power game Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast. 10 Reasons Why Cross-Channel Marketing is Not Rocket Science The modern-day customer path is not linear, the funnel is defunct, and brands are increasingly changing how they view the customer. So what can we actually do about it? Presented by Adobe and Brand Republic Insight Campaign Viral Chart: Heinz Super Bowl ad in top spot The Heinz ad featuring dogs dress in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday. Sony Pictures global media moves to OMD Sony has consolidated the bulk of its global entertainment media accounts into OMD after completing its global review, Campaign understands. Clear Channel drops out of Tube contest Clear Channel has pulled out of the race for Transport for London's £1 billion outdoor advertising contract for the Underground. Latest blogs My Media Week: Karl Weaver From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions. My Media Week: Piers North A week in the life of Piers North, strategy director at Trinity Mirror Solutions, where the acquisition of Local World last year has instilled a new sense of energy around regional sales. My Media Week: Anna Hickey It’s a people-focused start to the year for Anna Hickey, managing director at Maxus, as she kicks off a new people and culture programme and a shared parental leave policy. Digital Sales Exec/Manager - top video network , MediaMigo Recruitment Limited £30-40k basic + comms + benefits (inc unique london office!), West London AV/TV Buying Exec - Major UK Agency! , MediaMigo Recruitment Limited £25-30k dep on experience + benefits (eg pension/percy club/opp to job swap abroad), London (Central), London (Greater) Commercial Sales Manager- Bath , BIKE Channel UK highly competitive salary with a company car and attractive commission / bonus scheme., Bath, Somerset Sales Manager (mobile Ad agency) - targeting mobile gaming sector clients , Media IQ Recruitment Up to £55k (negotiable) basic salary plus commission, London (Central), London (Greater) Senior Sales Executive - Major consumer brand , Formula Won To £35k + excellent comms + bens, London (Central), London (Greater)

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