Twitter bolsters customer service with new DM and feedback tools; Burberry and Calvin Klein tap into user-generated content before London Fashion Week

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Twitter bolsters customer service with new DM and feedback tools 19 February 16, Matthew Chapman Twitter has launched direct message and customer feedback tools as it seeks to improve its customer service offering.   Telegraph hires Yahoo's Robert Bridge as first chief customer officer 19 February 16, Omar Oakes Telegraph Media Group has appointed Yahoo's Robert Bridge as the publisher's chief customer officer, in a newly created role.   Martell's cognac packaging turns into a Google Cardboard headset 19 February 16, Matthew Chapman Cognac brand Martell has created packaging that transforms into a virtual reality (VR) headset to take fans on a journey from Cognac to Shanghai.   Mobile World Congress 2016: what to expect 19 February 16, Ben Phillips Beyond the excess of tapas and the tired feet, Mobile World Congress is an opportunity to reassess how mobile works for brands and how it can be more creative, says MediaCom's global head of mobile.   Dogs Trust celebrates quiet heroes in an increasingly web-obsessed world 19 February 16, Matthew Chapman Dogs Trust is celebrating the 'quiet heroes' in a heart-wrenching TV ad as it battles against the growth of people buying dogs online.   Campaign Viral Chart: million shares for OK GO 'Zero Gravity' music video 19 February 16, Gurjit Degun The band teamed up with S7 Airlines, the Russian airline, to film its latest video in a plane.   HSBC introduces biometric security to make passwords redundant... and more 19 February 16, Matthew Chapman Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.     19 February 16 Brands as media owners: can they live up to the hype? There has been a huge amount of hype about the potential for brands to be media owners but if they are to be taken seriously as media owners, they need to professionalise their offering. Read more on... read more   19 February 16 The Daily Poke: Chocolatexture We've written a couple of posts lately about chocolate. Anyone would think we were obsessed with the stuff. Mmmm. Chocolate. Anyway, back to the chocolate. Japanese designer Nendo has created a new... read more   19 February 16 Creativity for good: how to turn creative idle time into something meaningful Going door to door for fundraising is undoubtedly a thing of the past. Unless you are a girl scout selling a box of cookies, walking up to a stranger's door to ask for money is a strange thing to do... read more   19 February 16 Burberry and Calvin Klein tap into user-generated content before London Fashion Week Fashion brands have been embracing user-generated content to boost their social media campaigns in the run-up to London Fashion Week. UGC is proven to drive sales, impact ROI and boost sales and user... read more   18 February 16 Radar love: which sectors charmed digital advertisers for Valentine's Day? Money can't buy love, but it can provide plenty of ways to express it on Valentine's Day. In 2015 starry-eyed consumers spent £518 million on gifts, £313 million on wining and dining, and £135 million... read more                   Business Development Director - Digital Agency   £80k + bonus £100-£120k OTE David Thatcher Recruitment, London (Central), London (Greater)   Group Account Director   Competitive WeAreFearless, London (Central), London (Greater)   Senior PR Manager   £60000 - £65000 per annum + oustanding benefits The Great & The Good, London   Head of Global Media Planning - Client Side   £100000 - £110000 per annum + Bonus & Relocation Package Ultimate Asset, London   Senior Digital Designer – Department for Transport   £41,587 – £45,746 Department for Transport, London (Central), London (Greater)   Senior Campaigns Associate   £34,500 to £50,000 Financial Conduct Authority, London (Central), London (Greater)   Planner - Top CRM Agency, Excellent big name clients   £32-45,000 per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol   Senior Marketing Manager - Customer Retention   Negotiable Sky, West London   Marketing Manager - Sky Sports & Sky Movies   Negotiable Sky, West London   Marketing Manager - Higher Education   Upto £36,000 London & Partners, London Bridge               See all jobs

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