Friday 26 February 2016

Facebook launches Canvas for 'immersive' brand experiences; Google to back Apple in court in FBI privacy fight; 'Prince Charles' laments ruined roses in Body Shop's Mother's Day spoof

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Brand Republlic
Daily News 26th February
 
Facebook launches ad platform to help brands create 'immersive' ads

Facebook launches ad platform to help brands create 'immersive' ads

25 February 16, Gurjit Degun

Facebook is launching a platform called Canvas where brands can use a number of tools to create "immersive" experiences.

 
Havas claims another record year as revenue climbs 17%

Havas claims another record year as revenue climbs 17%

25 February 16, Omar Oakes

Havas' revenue in 2015 rose by 17.3 per cent year-on-year to 2.19 billion (£1.73 billion), as its chief executive, Yannick Bolloré, hailed "another record year".

 
Google to back Apple in court in FBI privacy fight...and more

Google to back Apple in court in FBI privacy fight...and more

26 February 16, Matthew Chapman

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Trinity Mirror launches £5m ad campaign for The New Day

Trinity Mirror launches £5m ad campaign for The New Day

26 February 16, Gurjit Degun

Trinity Mirror has launched a £5 million ad campaign encouraging people to "seize the new day" as its new national paper is set to hit newstands on Monday.

 
'Prince Charles' laments ruined roses in Body Shop's Mother's Day spoof

'Prince Charles' laments ruined roses in Body Shop's Mother's Day spoof

26 February 16, Omar Oakes

The Body Shop has launched a comic take on how the royal family would spend Mother's Day in a new online campaign.

 
Guide Dogs appoints Zone for social media strategy

Guide Dogs appoints Zone for social media strategy

26 February 16, Grace Caffyn

Guide Dogs, the UK charity for blind and partially sighted people, has appointed Zone for a new social media strategy brief after a competitive pitch.

 
Macmillan Cancer Support adds Aesop to agency roster

Macmillan Cancer Support adds Aesop to agency roster

26 February 16, Grace Caffyn

Macmillan Cancer Support has added Aesop to its roster of creative agencies.

 
Paddy Power attacks 'vanilla' Oscars with 'Shaft' award for black actors

Paddy Power attacks 'vanilla' Oscars with 'Shaft' award for black actors

25 February 16, Matthew Chapman

Paddy Power has launched a 'Shaft' award to find the best black actor never to have won an Oscar as it takes a swipe at the Academy Awards' "suspiciously vanilla looking list of nominations".

 



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