Thursday, 4 February 2016

Amazon Fashion sends up YouTube 'how to' videos; Using narrative to engage your audience: three steps to successful brand storytelling; The Social Election… that wasn’t

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Brand Republlic
Digital PM brought to you by The Wall 4th February
 
Amazon Fashion sends up YouTube 'how to' videos with Portlandia's Fred Armisen

Amazon Fashion sends up YouTube 'how to' videos with Portlandia's Fred Armisen

04 February 16, Shona Ghosh

Amazon Fashion is deflating some of the self-importance around New York Fashion Week for men, despite being lead sponsor, producing a series of videos featuring US comedian Fred Armisen.

 
Pokemon jumps the Super Bowl ad gun with a technicolour flying start

Pokemon jumps the Super Bowl ad gun with a technicolour flying start

04 February 16, Unruly

Social video expert Unruly reviews the latest viral by Pokemon.

 
Things we like: Facebook's mobile growth

Things we like: Facebook's mobile growth

04 February 16,

The reinvention of Facebook as a mobile-first company has been little short of sensational.

 
Canon rubs it in over rival Nikon's photo competition gaffe

Canon rubs it in over rival Nikon's photo competition gaffe

04 February 16, Faaez Samadi

Nikon Singapore apologised for letting a poorly altered photo win its competition, but that hasn't stopped Canon Canada jumping on an opportunity to make hay

 
How digital 'plumbing' is helping ads flow faster

How digital 'plumbing' is helping ads flow faster

04 February 16, Gideon Spanier

Group IMD's platform is enabling TV ads to be prepared and distributed at short notice across borders.

 
Is data the new sugar?

Is data the new sugar?

04 February 16, Gurjit Degun

We have only recently woken up to the risks of sugar consumption. Is this also the case with data, Gurjit Degun asks.

 
Five lessons for start-up agencies

Five lessons for start-up agencies

04 February 16, Laurence Green

Starting your own agency isn't for everyone but, if you're one of the round pegs about to take the plunge, Laurence Green has five pointers to making a go of it.

 
 
04 February 16
Super Bowl 50: How to amplify your advertising beyond the big event

Super Bowl 50 is almost upon us and the advertising industry and consumers alike are indulging in brand's campaigns ahead of the event. Many brands have launched teasers for the sporting occasion....

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04 February 16
Using narrative to engage your audience: three steps to successful brand storytelling

Everybody loves a great story. The distinctive style of Hemingway, the mean-spirited wit of Wilde or the romantic scripts of Shakespeare – storytelling has always been a cherished British pastime....

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04 February 16
Sponsored: Why turning off the lights shows OLED's true colours

This article is sponsored by LG. One night, the inhabitants of Reykjavik turned out the lights across the city. With the light pollution from the street lights and homes removed, the colours of the...

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04 February 16
The Social Election… that wasn't

Like no UK election before it, the 2015 General Election was positioned as The Social Election. But the noise being made inside the online space simply did not correspond directly or representatively...

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04 February 16
The Daily Poke: Stretching the limits of medicine

Researchers at MIT have found a way to dress wounds with electronics – but without having to be wired to a machine. This new stretchable hydrogel bandaid designed by Professor Xuanhe Zhao, is a rubbery...

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04 February 16
The new brand-agency model

While many like to believe that advertising is a mystical combination of art and science mastered by a few qualified geniuses, the truth is that there are only a few visionary companies that can revolutionise...

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