Facebook is biggest new TV advertiser as adspend breaks £5 billion barrier and BuzzFeed launches video app at #MWC2016

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Facebook is biggest new TV advertiser as adspend breaks £5 billion barrier 23 February 16, Grace Caffyn TV adspend has surpassed £5 billion for the first time, according to data collected by Thinkbox.   Mastercard to allow selfies for payments ... and more 23 February 16, Daniel Farey-Jones Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Moneysupermarket.com's 'epic strut' most-complained about ad in 2015 23 February 16, Grace Caffyn Moneysupermarket.com's "epic strut" campaign was the most-complained about last year, according to the Advertising Standards Authority.   Could Topshop's slowing Twitter growth be due to missing 'Cara effect'? 23 February 16, Daniel Farey-Jones Topshop has come out of London Fashion Week with weaker growth in its Twitter followers than last year when Cara Delevingne fronted the fashion retailer's marketing, according to new research.   Google's search overhaul: what does it mean for advertisers? 23 February 16, Alistair Dent Freeing up the search engine's right hand side column brings some nice long term benefits, says the head of product strategy at iProspect UK.   Wyborowa vodka app challenges people to never visit same place twice 23 February 16, Daniel Farey-Jones Polish vodka brand Wyborowa has launched an app-based contest challenging people around the world to compete to see who can break their routines the most.   Starbucks hit by backlash over changes to US loyalty scheme 23 February 16, Daniel Farey-Jones Starbucks customers in the US are venting their frustration on social media after being told about changes to the coffee giant's loyalty scheme coming in April.   Hello there shoppers: how fashion climbed down from its ivory tower and got social 23 February 16, Tammy Smulders Fashion Week is here - with signs of a fundamental transformation, writes Tammy Smulders, managing director, Havas LuxHub.   Three's CMO defends ad-blocking as industry row kicks off 23 February 16, Shona Ghosh Consumers, rather than money, are the key motivator for Three beginning to block ads at the network level, according to its CMO.   Native ads in Europe to grow by 156 per cent 23 February 16, Gurjit Degun Native ads are due to grow by 156 per cent in Europe over the next five years, reaching €13.2 billion (£10.29 billion) by 2020, according to research by Yahoo and Enders Analysis.     23 February 16 BuzzFeed, back doors and ad-blocking at #MWC16 Day 2 It was the turn of BuzzFeed's founder to take to the stage during day two of the Mobile World Congress 2016. Jonah Perrett, the digital group's founder and CEO, announced the launch of... read more   23 February 16 What can Frank Underwood and our political US cousins learn from UK marketing? The US election campaign is garnering momentum and the fourth season of House of Cards just around the corner (which will also focus on the race for the White House) the spotlight is once again on winning... read more   23 February 16 The Daily Poke: No beating around the bush All those youngsters out there who think ladies' pubes grow in a neat little landing strip are about to get a serious wake up call – because, apparently, the fearsome Seventies bush is back. Read more... read more   23 February 16 Is the intimacy of wearable technology a win-win for consumers and marketers? Wearables have gripped the tech industry for a couple of years, but we've only just started to see tangible consumer benefits through product launches at CES and Mobile World Congress. The obvious... read more   23 February 16 The TV dodo must evolve – or die Why did the dodo bird become extinct? Simple – it did not fear humans and failed to respond to a changing environment. By remaining steadfast against the tides of change, the dodo sealed its own fate... read more                   SENIOR ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – c. £35k   c. £35k Judi Patton, London (Central), London (Greater)   Marketing Assistant   £18000 - £20000 per annum AF Selection, Staffordshire   Digital Director   $130k Dot-Gap, Sydney, Australia   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   Digital Account Manager - Global Strategy - London Agency   Competitive Salary! 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