Viacom awards UK media to PHD; Marc Mendoza; Three to block mobile ads; Northern & Shell recruits Brown from Havas Media; Telegraph Media Group; Bauer Media

 

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19th February 2016

Channel 5 owner Viacom hands PHD £15m UK media account Viacom, the owner of Channel 5 and MTV, has appointed PHD as its UK media agency after consolidating its planning and buying for all its TV channels for the first time. Technology giants doing wrong? It makes me mad What a palaver. Google executives are grilled by MPs to justify why the world's most valuable company pays a lower percentage of tax than just about anyone in the UK, a few weeks after its £130 million payment - meant to recast them as decent citizens - backfired spectacularly. Three to block mobile ads at European network level Three is set to become the first major mobile network operator in Europe to block ads, after partnering Shine Technologies, a specialist in blocking mobile advertising. Northern & Shell poaches Havas Media's Amy Brown as trading director Northern & Shell has recruited Amy Brown, the head of trading performance at Havas Media, to be the publisher's trading director and plans to create 40 new roles for digital journalists. Telegraph hires Yahoo's Robert Bridge as first chief customer officer Telegraph Media Group has appointed Yahoo's Robert Bridge as the publisher's chief customer officer, in a newly created role. Kiss and Heat in Brit Awards radio tie-up Bauer Media will unite its commercial radio stations for the first time for ‘Live at The Brits’. 10 Reasons Why Cross-Channel Marketing is Not Rocket Science The modern-day customer path is not linear, the funnel is defunct, and brands are increasingly changing how they view the customer. So what can we actually do about it? Presented by Adobe and Brand Republic Insight Campaign Viral Chart: million shares for OK GO 'zero gravity' music video The band teamed up with S7 Airlines, the Russian airline, to film its latest video in a plane. Magazine ABCs: Magnetic's Sue Todd looks beneath the numbers Beneath the diversity lie clear signals to magazine media's vitality and growth, says the chief executive of Magnetic. Mirror's New Day is smart to copy Daily Mail Grant Feller, a media consultant and former Daily Mail and Daily Express executive, on the Daily Mirror's planned 20p tabloid launch and the print demise of The Independent. Latest blogs Super Bowl 50: which brands flew and flopped on social media? This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance. How brands can win the ad tech power game Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast. My Media Week: Karl Weaver From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions. Account Director - Infamous social platform , Ultimate Asset £60000 - £61000 per annum, London Account Manager , Primesight up to £35,000 per annum, London Digital Sales Exec/Manager - top video network , MediaMigo Recruitment Limited £30-40k basic + comms + benefits (inc unique london office!), West London Agency Sales Director - exciting multi-platform tech , Ultimate Asset £70000 - £90000 per annum + strong bonus, West End Digital Sales Manager - game changing new ad product!! , MediaMigo Recruitment Limited £30-40k dep on experience + amazing comms and benefits, London (Central), London (Greater)

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