Monday 22 February 2016

Trinity Mirror to launch the New Day next week; Olympic athletes' sponsors banned from congratulating them; Samsung surprises #MWC16 with VR Mark Zuckerberg

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Brand Republlic
Daily News 22nd February
 
Trinity Mirror to launch print title the New Day next week

Trinity Mirror to launch print title the New Day next week

22 February 16, Omar Oakes

Trinity Mirror will publish the first edition of its new print newspaper, the New Day, from next week, the publisher has announced.

 
Olympic athletes' sponsors banned from congratulating them on gold ... and more

Olympic athletes' sponsors banned from congratulating them on gold ... and more

22 February 16, Daniel Farey-Jones

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Samsung brings out Mark Zuckerberg in ultimate virtual reality marketing stunt

Samsung brings out Mark Zuckerberg in ultimate virtual reality marketing stunt

22 February 16, Shona Ghosh

Samsung surprised attendees of its annual 'Unpacked' event at Mobile World Congress this year by wheeling out Mark Zuckerberg to endorse its efforts in virtual reality.

 
McVitie's Chocolate Digestives aims for younger market with kitten app and TV ad

McVitie's Chocolate Digestives aims for younger market with kitten app and TV ad

19 February 16, Grace Caffyn

McVitie's has unveiled its branded app and new TV ad as the brand aims its crowd-pleasing "sweeet" campaign for Chocolate Digestives at a younger market.

 
O2 CEO Dunne urges industry to unite over 'intrusive' mobile ads

O2 CEO Dunne urges industry to unite over 'intrusive' mobile ads

22 February 16, Gideon Spanier

The chief executive of O2 has warned that the current environment for mobile advertising "is not tenable" because it is too intrusive and the ad industry must unite to produce more "lean advertising".

 
Burberry to go live on Apple TV and ties up with Jake Bugg for London Fashion Week

Burberry to go live on Apple TV and ties up with Jake Bugg for London Fashion Week

19 February 16, Gemma Charles

Burberry will be showcasing its February 2016 collection in flagship stores, on Apple TV and on Burberry.com following Monday's London Fashion Week show, in a move to give audiences the chance to explore... read more

 
Unruly's first project for News UK is NSPCC video to help parents talk about terrorism

Unruly's first project for News UK is NSPCC video to help parents talk about terrorism

19 February 16, Omar Oakes

The NSPCC urges parents to explain terrorism to their children in a new film being published on The Times' website.

 
Brand Republic Digital Awards extends entry deadline

Brand Republic Digital Awards extends entry deadline

18 February 16, Susan Billinge

The deadline for the Brand Republic Digital Awards has been extended to 10 March. Submit your entries and join the Republic.

 



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