Tuesday, 9 February 2016

Apple faces legal backlash over iPhone-disabling 'Error 53' code; Premier League gives lion a makeover as it waves goodbye to Barclays; Top 5 global brand videos

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Brand Republlic
Daily News 9th February
 
Premier League gives lion a makeover as it waves goodbye to Barclays

Premier League gives lion a makeover as it waves goodbye to Barclays

09 February 16, Omar Oakes

The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years.

 
Top 5 global brand videos Jan 2016: Pepsi and Philadelphia Police lead

Top 5 global brand videos Jan 2016: Pepsi and Philadelphia Police lead

09 February 16, Be On

Pepsi's Monkey King ad for the Chinese New Year takes the top spot in this month's global video chart.

 
Apple faces legal backlash over iPhone-disabling 'Error 53' code... and more

Apple faces legal backlash over iPhone-disabling 'Error 53' code... and more

09 February 16, Ben Bold

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Airbnb partners with Disney and Bear Grylls on private island and treehouse listings

Airbnb partners with Disney and Bear Grylls on private island and treehouse listings

08 February 16, Matthew Chapman

Airbnb is running a campaign spotlighting its more unusual listings, like private islands and treehouses, to encourage people to base their bookings on passions as much as destinations.

 
McVitie's to target Digestives at younger market

McVitie's to target Digestives at younger market

09 February 16, Gurjit Degun

McVitie's, the United Biscuit brand, is focusing on pushing its Digestive biscuits range to a younger audience this year.

 
Cannes Lions owner Ascential launches £800m IPO

Cannes Lions owner Ascential launches £800m IPO

09 February 16, Gideon Spanier

Senior managers at Cannes Lions owner Ascential are in line for multi-million pound share windfalls after it confirmed the pricing of its £800 million stock market debut.

 
Air Jordan XXX brings Russell Westbrook's inner monologue to life

Air Jordan XXX brings Russell Westbrook's inner monologue to life

08 February 16, I-Hsien Sherwood

Wieden + Kennedy New York spot features a trash-talking kid and many stars

 
Gender stereotyping: can brands fight sexism or merely dabble in tokenism?

Gender stereotyping: can brands fight sexism or merely dabble in tokenism?

09 February 16, Ben Bold

Advertising has long pandered to the notion of an ideal body type or used sexist sentiment to flog products to men, but a raft of recent ads has turned the tables and used feminism as a central tenet of... read more

 



3 great ads I had nothing to do with #29: Debs Gerrard on John West, Skittles and Guinness

Presented by Brand Republic and Thinkbox
Debs Gerrard, creative director at Albion, reveals three great ads she admires but had nothing to do with.



 
 
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