Are you beach body ready?" was the question asked by Protein World in its now infamous weight-loss supplement campaign on Tube poster sites last April.
The vice-president of international editorial and marketing at Yahoo, Robert Bridge, looks back on his January, reflecting on the importance of passion, feedback, communication and adaptability in creating... read more
Now the dust has settled following the launch of social network Peach, Marketing takes a look at what worthwhile opportunities, if any, it offers brands.
Isn't it time mobile technology was used to wrestle the marketing value of the world's most watched sporting event out of the hands of the super rich brand elite? There's nothing like the Super Bowl...
Location is becoming key to making the most of our favourite services, and it seems we are increasingly willing to allow our whereabouts to be identified if it will provide us with greater convenience...
Marvel fans are pretty hardcore. In fact, the hardcore scale goes like this: normal people, bungee jumpers, green berets, Marvel fans. So it's nice to hear how the guys behind superhero flick Deadpool...
Part one in a week-long series about the impact of mobile-first app brands. The smartphone-based app economy is flourishing and bringing with it irrevocable change. Apps are empowering and enhancing...
As brands and brand marketers look to gain an edge on each other by engendering a meaningful, two-way dialogue with consumers, there can be no doubt that generating personalised customer experiences will...
Image recognition technology has the potential to transform digital advertising. The history of all technologies include moments when a breakthrough – either commercial or operational – heralds it...
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