This week's most read news and best ad campaigns: Facebook adds 5 new Reactions, Moneysupermarket is most-complained about ad, BBC picks agency for Top Gear campaign

 

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This week's most read news and best ad campaigns Most read news More than Like: Facebook adds 5 new Reactions globally I-Hsien Sherwood Chevy releases Facebook-themed ad to coincide with debut of Love, Sad, Haha, Wow and Angry buttons. What do the expanded options mean for brands? Moneysupermarket.com's 'epic strut' most-complained about ad in 2015 Grace Caffyn Moneysupermarket.com's "epic strut" campaign was the most-complained about last year, according to the Advertising Standards Authority. BBC Worldwide picks Anomaly for new-look Top Gear global campaign James Swift Anomaly London has won the brief to create a global campaign ahead of the new series of Top Gear. The7stars ranked fourth in Sunday Times' top 100 small companies Omar Oakes For the fourth consecutive year, the7stars has been named among The Sunday Times' top five best small companies to work for. Ad-blocking could end our industry. Why is no one stepping up to change that? Marco Bertozzi Ad-blocking is an issue like no other we've faced before, but we lack a collective approach to the problem, says Starcom Mediavest Group's Marco Bertozzi. Google's search overhaul: what does it mean for advertisers? Alistair Dent Freeing up the search engine's right hand side column brings some nice long term benefits, says the head of product strategy at iProspect UK. ITV takes over London Underground DOOH screens with play on Brit Awards 'cape gate' Gurjit Degun ITV is taking over all of the London Underground digital escalator screens with a cheeky play on Madonna's cape getting caught during a performance at the Brit Awards last year. Strongbow calls creative contest Gurjit Degun Strongbow, the Heineken cider brand, has contacted agencies about a review of its advertising requirements. Kellogg launches Euro pitch Gurjit Degun Carat and Isobar on alert as food giant reviews digital and media arrangements. Facebook is biggest new TV advertiser as adspend breaks £5 billion barrier Grace Caffyn TV adspend has surpassed £5 billion for the first time, according to data collected by Thinkbox. M&C Saatchi expands with agency in Dubai Iain Akerman M&C Saatchi has expanded its footprint in the Middle East with an office in Dubai. Publicis Worldwide poised to win Fairy consolidated global account Kate Magee Procter & Gamble is planning to consolidate its global creative account for Fairy into Publicis Worldwide, Campaign understands, after ending its longstanding relationship with Grey. O2 CEO Dunne urges industry to unite over 'intrusive' mobile ads Gideon Spanier The chief executive of O2 has warned that the current environment for mobile advertising "is not tenable" because it is too intrusive and the ad industry must unite to produce more "lean advertising". Nutmeg debuts TV campaign in style of Xtranormal viral video Grace Caffyn Nutmeg, the online investment management service, makes its TV advertising debut today with an animated spot inspired by a do-it-yourself online video format. Pearson launches literacy campaign with Lily Cole James Swift Pearson, the educational publishing company, has begun a global campaign to combat illiteracy with the actress and model Lily Cole as its ambassador. Top Work Under Armour "it's what you do in the dark that puts you in the light" by Droga5 Under Armour, the insurgent sportswear company that is rapidly gaining ground on established brands, has released ads featuring the Manchester United footballer Memphis Depay and the US women's gymnastics team for the second part of its "rule yourself" campaign. McVitie's "iKitten" by Grey London Consumers can take a McVitie's kitten wherever they go, thanks to an augmented-reality app by Grey London. Hobbs "make an understatement" by Droga5 London Droga5 London's first print campaign for the women's fashion brand Hobbs features low-key photography and a message of not standing out from the crowd. Foot Locker Europe "hottest month of the year" by BBDO Paris Foot Locker Europe's new online campaign hopes to appeal to 16- to 25-year-olds by borrowing heavily from the world of reaction gifs and memes. Samaritans "we listen" by MullenLowe London Nadav Kander, a photographer who has taken portrait pictures of David Cameron and Barack Obama, has shot the new outdoor campaign for Samaritans. The Body Shop "treat mum like a queen" by Mr President The Body Shop has released a sequel to last year's royal spoof for Mother's Day. Pick of the week: Airbnb, TBWA\Chiat\Day James Swift Airbnb's advertising gets it right this time. Campaign Jobs Strategy Director £70 - £85K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater) ACCOUNT MANAGER x 2 – Telecoms and Retail – South West London agency – c. £30k JP1575 Judi Patton, South West London

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