Wednesday, 24 February 2016

Instagram attracts 200,000 brands; the new Under Armour campaign; Martin Sorrell, Jimmy Wales and the Internet of Things at #MWC16 day 3

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Brand Republlic
Digital PM brought to you by The Wall 24th February
 
Instagram attracts 200,000 brands

Instagram attracts 200,000 brands

24 February 16, Gurjit Degun

Instagram, the photo-sharing social media platform owned by Facebook, has reached more than 200,000 advertisers.

 
Chevrolet wants Facebook fans to go beyond Like

Chevrolet wants Facebook fans to go beyond Like

24 February 16, I-Hsien Sherwood

Commonwealth/McCann spot debuts alongside new Facebook Reactions

 
McDonald's European digital and strategy chief exits for new role

McDonald's European digital and strategy chief exits for new role

24 February 16, Michelle Perrett

Pierre Woreczek, chief strategy, customer and digital officer for McDonald's Europe, has left the fast food chain after a decade, amid speculation that he will take up a new senior marketing role at B&Q... read more

 
It's what you do in the dark that will put you in the light, says new Under Armour campaign

It's what you do in the dark that will put you in the light, says new Under Armour campaign

24 February 16, Daniel Farey-Jones

Under Armour, the sportswear brand, is building on its training-focused 'Rule Yourself' global campaign with three new films.

 
Crossrail's rebrand to Elizabeth Line gets mostly positive response on social

Crossrail's rebrand to Elizabeth Line gets mostly positive response on social

24 February 16, Khidr Suleman

Crossrail's rebrand to the Elizabeth Line, in honour of the current monarch, has garnered a largely positive response on Twitter.

 
Jeep UK unveils Batman v Superman online experience

Jeep UK unveils Batman v Superman online experience

24 February 16, Daniel Farey-Jones

Jeep UK has created a website that doubles as a promo for forthcoming blockbuster film Batman v Superman and a virtual demo of its Renegade model.

 
Virtual skis and smart toilets: a journey into the future of branded tech

Virtual skis and smart toilets: a journey into the future of branded tech

24 February 16, Tony Cullingham

Tony Cullingham, the Watford Advertising course leader, imagines the future of technology and brands.

 
Ad-blocking could end our industry. Why is no one stepping up to change that?

Ad-blocking could end our industry. Why is no one stepping up to change that?

24 February 16, Marco Bertozzi

Ad-blocking is an issue like no other we've faced before, but we lack a collective approach to the problem, says Starcom Mediavest Group's Marco Bertozzi.

 
Mobile World Congress: why every brand should become a tech brand

Mobile World Congress: why every brand should become a tech brand

24 February 16, Natalie Bell

To prepare for the Internet of Things, all brands can and should be a technology brand, says Manning Gottlieb OMD's managing director.

 
 
24 February 16
Martin Sorrell, Jimmy Wales and the Internet of Things at #MWC16 day 3

Highlights from day three at the Mobile World Conference 2016 in Barcelona. Martin Sorrell, WPP's chief, arrived to give his keynote for the Mobile is Commerce session with Dawn Airy, the chief...

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24 February 16
How brands can take advantage of the eSports boom

The week before last German Bundesliga club Wolfsburg made the news for a new signing. This new player wasn't the next Lionel Messi or Cristiano Ronaldo, instead 22 year old David Bytheway had been...

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24 February 16
Stretching your marketing budgets with smarter tech

Marketing budgets are rising. According to The Marketing Budgets 2015 survey, almost two thirds of marketers planned to increase their budgets last year, and 2016 will follow suit. However, it's a...

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24 February 16
The Daily Poke: Massive tracks

Did you fail Grade 2 clarinet? Do children cry when they hear your heartfelt rendition of Happy Birthday? Do you fear that musical achievement will always elude you? Fear not. You're now the newest...

read more
 
24 February 16
7 design elements that make a website user-friendly

Your website is the face of your company, your major online presence, and one of your biggest marketing tools. As such, it's important that users have a positive experience with your site. Read more...

read more
 
 
 
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