Trinity Mirror launches £5m campaign for The New Day, Facebook unveils immersive ad platform

 

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26th February 2016

Trinity Mirror launches £5m ad campaign for The New Day Trinity Mirror has launched a £5 million ad campaign encouraging people to "seize the new day" as its new national paper is set to hit newstands on Monday. Facebook launches ad platform to help brands create 'immersive' ads Facebook is launching a platform called Canvas where brands can use a number of tools to create "immersive" experiences. From The New Day to The Indy, news brands are pushing boundaries As Trinity Mirror launches a new print title next week and The Independent prepares for a digital-only future, Newsworks' Rufus Olins says we've finally reached a point where news brands' diversity and plurality is accepted as a fact of business life. Watch: behind Pearson's 'project literacy' campaign Campaign spoke to the actress and model Lily Cole and John Bird, the founder of The Big Issue, about Pearson's global effort to combat illiteracy. Havas claims another record year as revenue climbs 17% Havas' revenue in 2015 rose by 17.3 per cent year-on-year to 2.19 billion (£1.73 billion), as its chief executive, Yannick Bolloré, hailed "another record year". Mobile World Congress 2016: five key takeaways Ben Phillips, MediaCom's global head of mobile, explains what brands need to do in order to develop their mobile approach. The7stars ranked fourth in Sunday Times' top 100 small companies For the fourth consecutive year, the7stars has been named among The Sunday Times' top five best small companies to work for. Pure TV brilliance from Warburtons The latest slice of TV excellence to scoop up a Thinkboxes award for TV advertising creativity.  Presented by Thinkbox and Marketing Magazine An "online-only" future? No thanks BBC Three and The Independent are going online but digital evangelists who think it means the death of "old media" will be proven wrong, says Peter Meikle of FleishmanHillard Fishburn. Time Out rebrands and adds strapline Time Out, the listings guide and lifestyle title, is rebranding with a contemporary look as it aims to push its digital offering and introducing a strapline to its logo. Channel 4 backed over TV funding deals Programme finance companies have come out in support of Channel 4 and criticised the veteran media auditor John Billett, after he accused the broadcaster in last week's Campaign of a conflict of interest over its deal with Group M. Latest blogs My Media Week: Sam Finlay This week, Sam Finlay, the managing director at Time Inc UK Advertising, breakfasts with Unilever’s Keith Weed, learns that Time Inc has acquired Specific Media and Myspace owner Viant and avoids West Ham fans. Super Bowl 50: which brands flew and flopped on social media? This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance. How brands can win the ad tech power game Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast. Account Manager , Primesight up to £35,000 per annum, London Advertising Sales Account Director- Quirky digital platform , Ultimate Asset £55000 - £70000 per annum + uncapped commission and benefits, London Account Director - Infamous social platform , Ultimate Asset £60000 - £61000 per annum, London Digital Sales Exec/Manager - top video network , MediaMigo Recruitment Limited £30-40k basic + comms + benefits (inc unique london office!), West London Agency Sales Director - exciting multi-platform tech , Ultimate Asset £70000 - £90000 per annum + strong bonus, West End

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