Facebook is biggest new TV advertiser; Moneysupermarket.com's 'epic strut' most-complained about ad in 2015; Mastercard to allow selfies for payments

View in web browser   |   Add to safe senders Daily News 23rd February

Facebook is biggest new TV advertiser as adspend breaks £5 billion barrier 23 February 16, Grace Caffyn TV adspend has surpassed £5 billion for the first time, according to data collected by Thinkbox.   Moneysupermarket.com's 'epic strut' most-complained about ad in 2015 23 February 16, Grace Caffyn Moneysupermarket.com's "epic strut" campaign was the most-complained about last year, according to the Advertising Standards Authority.   Mastercard to allow selfies for payments ... and more 23 February 16, Daniel Farey-Jones Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Tesco helps mum create low sugar food certification brand 23 February 16, Daniel Farey-Jones A new mark certifying foods that derive no more than 5% of their energy from free sugars is being developed by a mother as an incentive for brands to sell more lower-sugar products.   Dentsu Aegis Network launches global B2B shop Interprise 23 February 16, Gurjit Degun Dentsu Aegis Network is launching a global agency focusing on business-to-business clients called Interprise.   Five key takeaways from Mark Zuckerberg on the future of connectivity 23 February 16, Shona Ghosh Mark Zuckerberg emphasised the explosion of video on Facebook during his keynote speech at Mobile World Congress, and said consumers would eventually start livestreaming 360-degree video for virtual reality.   FCB Inferno introduces alphabet of illiteracy for Project Literacy 23 February 16, Eleftheria Parpis Ninety-second video gives an A-Z look at the global issues tied to illiteracy   Is an in-house agency right for you? Presented by Brand Republic and Screen Dragon Consult our handy decision making guide to help you determine whether your marketing requirements are suitable for internalising                 ACCOUNT MANAGER x 2 – Telecoms and Retail – South West London agency – c. £30k   JP1575 Judi Patton, South West London   Business Development Manager – Maidenhead   Competitive/negotiable; dependent on experience N2O Ltd, Maidenhead, Berkshire   ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000   £28k - £32k Judi Patton, London (Central), London (Greater)   Senior Digital Designer – Department for Transport   £41,587 – £45,746 Department for Transport, London (Central), London (Greater)   Account Manager   Competitive Package + Benefits Ormonde Associates, London (Central), London (Greater)               See all jobs

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