Highlights from #MWC16 plus the tech brands that made the Superbrands list

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Brit Awards 2016 set to be 'the most digital ever' in its history 22 February 16, Michelle Perrett The Brit Awards 2016 is going to be the most digital ever in the history of the event, according to its organisers.   British Airways beats Lego, Coke and Google to claim Superbrands crown 22 February 16, Michelle Perrett British Airways has retained the title as the top consumer Superbrand for the third year running.   Samsung brings out Mark Zuckerberg in ultimate virtual reality marketing stunt 22 February 16, Shona Ghosh Samsung surprised attendees of its annual 'Unpacked' event at Mobile World Congress this year by wheeling out Mark Zuckerberg to endorse its efforts in virtual reality.   KitKat invents 'mobile parking' to launch Snap & Share bar 22 February 16, Daniel Farey-Jones KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies.   A brief, exhilarating history of mobile from Samsung 22 February 16, Eleftheria Parpis 72andSunny film takes viewers from the '80s brick to the Galaxy and beyond   AOL Platforms & Advertising names Connon as first chief mobile officer 22 February 16, Gurjit Degun Mark Connon, the executive vice president at Millennial Media, has become the chief mobile officer at AOL Platforms & Advertising.   A seismic shift in trust: how the personal data landscape has changed 22 February 16, Ben Silcox As we enter the personal data economy, marketers must make consumers' data a priority - improving their understanding and capabilities to create greater value for customers as well as the business, says... read more   O2 CEO Dunne urges industry to unite over 'intrusive' mobile ads 22 February 16, Gideon Spanier The chief executive of O2 has warned that the current environment for mobile advertising "is not tenable" because it is too intrusive and the ad industry must unite to produce more "lean advertising".     22 February 16 #MWC16 Day 1: Air hockey playing robots and Mark Zuckerberg's surprise visit Highlights from Day One at the Mobile World Conference 2016 in Barcelona. Mark Zuckerberg's surprise appearance At Samsung's annual Unpacked event at MWC was one of the high points at the... read more   22 February 16 How changes to Twitter could impact brand engagement and reach It's been almost ten years since Jack Dorsey sent the first tweet and what a decade it has been. Twitter has grown from an internal service to become the go-to destination for literally billions of... read more   22 February 16 Infographic: Become a Google AdWords expert Are Google AdWords on your mind because you did your best SEO and still the best just wasn't good enough? Have you finally given in and now want to use paid advertising via AdWords, Google's... read more   22 February 16 The Daily Poke: Beers on toast Got a few slices of wholemeal that are looking less than fresh? No doubt you'll bung them in the bin without a second thought. But did you know that over 24 million slices of bread are thrown away... read more   22 February 16 SEO is shifting from keywords to concepts and moments The basics of SEO remain remarkably simple. In a nutshell, SEO is creating content that matches keyword intent, housing the content inside optimal information architecture complemented with smart technical... read more                   SENIOR ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – c. £35k   c. £35k Judi Patton, London (Central), London (Greater)   Marketing Assistant   £18000 - £20000 per annum AF Selection, Staffordshire   Digital Director   $130k Dot-Gap, Sydney, Australia   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   Digital Account Manager - Global Strategy - London Agency   Competitive Salary! KHWS, London (Central), London (Greater)   CRM Strategy Director   £80000 - £100000 per annum The Great & The Good, West End   Senior Digital Designer – Department for Transport   £41,587 – £45,746 Department for Transport, London (Central), London (Greater)   Senior Campaigns Associate   £34,500 to £50,000 Financial Conduct Authority, London (Central), London (Greater)   Planner - Top CRM Agency, Excellent big name clients   £32-45,000 per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol   Marketing Manager - Higher Education   Upto £36,000 London & Partners, London Bridge               See all jobs

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