Friday 19 February 2016

Puma sales boosted by Rihanna partnership; How Marlboro, Coke and KFC used subliminal ads; HSBC introduces biometric security to make passwords redundant

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Brand Republlic
Daily News 19th February
 
Puma proclaims 'future is female' as sales boosted by Rihanna partnership

Puma proclaims 'future is female' as sales boosted by Rihanna partnership

19 February 16, Matthew Chapman

Puma has proclaimed the 'future is female' as it increases it focuses on women after signing up Rihanna as brand ambassador and creative director.

 
How Marlboro, Coke and KFC used subliminal advertising

How Marlboro, Coke and KFC used subliminal advertising

19 February 16, Alex Player

Marketing's Alex Player highlights the most cunning examples of sneaking subliminal messages, imagery and allusions into mainstream marketing.

 
HSBC introduces biometric security to make passwords redundant... and more

HSBC introduces biometric security to make passwords redundant... and more

19 February 16, Matthew Chapman

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Three to block mobile ads at European network level

Three to block mobile ads at European network level

19 February 16, Omar Oakes

Three is set to become the first major mobile network operator in Europe to block ads, after partnering Shine Technologies, a specialist in blocking mobile advertising.

 
Adidas turns to ex-Lululemon boss to appeal to the ladies

Adidas turns to ex-Lululemon boss to appeal to the ladies

19 February 16, Matthew Chapman

Adidas has hired former Lululemon chief executive Christine Day to improve its womenswear's performance.

 
Déjà vu? Bernie Sanders campaign draws parallels with Obama

Déjà vu? Bernie Sanders campaign draws parallels with Obama

19 February 16, Benedict Pringle

Benedict Pringle, the founder of politicaladvertising.co.uk and a new business director at Abbott Mead Vickers BBDO, on the viral campaign film for Democratic presidential hopeful, Bernie Sanders.

 
Cannes Lions wants input on talent challenges

Cannes Lions wants input on talent challenges

19 February 16, Staff

Ahead of Cannes Lions 2016 and the launch of The Cannes Lions School, the organisers of the festival are conducting a survey to understand the recruitment and retention challenges facing the industry.

 
Brand Republic Digital Awards extends entry deadline

Brand Republic Digital Awards extends entry deadline

18 February 16, Susan Billinge

The deadline for the Brand Republic Digital Awards has been extended to 10 March. Submit your entries and join the Republic.

 



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