Monday 15 February 2016

Dentsu Aegis Network reports 9.4% growth; Vogue; Snapchat; Empire; Netmums; London Fashion Week

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Media AM Bulletin
15th February 2016
Dentsu Aegis Network reports 9.4% growth for 2015
Dentsu Aegis Network reports 9.4% growth for 2015
Dentsu Group has posted revenue of YEN 818.57 billion (£4.96 billion) for 2015 - a 12.8 per cent year on year increase.
How 100 years of Vogue has shaped creativity in Britain
How 100 years of Vogue has shaped creativity in Britain
This year marks 100 years of British Vogue. A trailblazer for creativity, the magazine's advertising has not only set industry standards but is actively sought out by audiences. Marketing asks four creatives to take a look back at the iconic fashion brand's last century.
10 reasons why Snapchat is the platform du jour for brands
10 reasons why Snapchat is the platform du jour for brands
The term 'unique' is thrown around with such abandon that it has lost much of its meaning.
Empire to launch three-day sponsored movie fans event at O2
Empire to launch three-day sponsored movie fans event at O2
Empire, the movie magazine published by Bauer Media, will launch a three-day sponsored event at The O2 later this year.
Boghossian and Anthology pick The Village for UK media
Boghossian and Anthology pick The Village for UK media
The Village Communications has picked up the media planing and buying account for Boghossian, the Geneva-based jeweller, and Anthology, a property developer in London.
Netmums founder and ITV launch vlogging website for millennial mums
Netmums founder and ITV launch vlogging website for millennial mums
Netmums founder Siobhan Freegard has launched a vlogging website populated with content from millennial mums and backed by ITV.
London Fashion Week to stream live shows on digital outdoor screens
London Fashion Week to stream live shows on digital outdoor screens
London Fashion Week designer shows will be shown on outdoor screens for the first time this year.
10 Reasons Why Cross-Channel Marketing is Not Rocket Science The modern-day customer path is not linear, the funnel is defunct, and brands are increasingly changing how they view the customer. So what can we actually do about it?
Presented by Adobe and Brand Republic Insight
Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot
Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot
The extended version of the spot takes the top position in a chart filled with Super Bowl ads.
Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph
Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph
Ashley Highfield, the chief executive of Johnston Press, has hailed the acquisition of i as an opportunity to gain significant national advertising scale and win "some of the pounds from The Times and the Telegraph".
ESI Media: Digital-only Independent can thrive because 'we believe in journalism'
ESI Media: Digital-only Independent can thrive because 'we believe in journalism'
The advertising boss of ESI Media has claimed The Independent can thrive as a strong digital-only brand because of its journalism and that other publishers will be looking to follow suit by shutting their print editions.
Latest blogs
Super Bowl 50: which brands flew and flopped on social media?
Super Bowl 50: which brands flew and flopped on social media?
This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance.
How brands can win the ad tech power game
How brands can win the ad tech power game
Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast.
My Media Week: Karl Weaver
My Media Week: Karl Weaver

From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions.

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