Monday 15 February 2016

Inarritu's best commercial work; Dentsu reports 9.4% growth; L'Oreal; reaction to Indy print closure; talkSPORT, Empire, IPG, Netmums

Campaign Daily Fix

Campaign Daily Fix
February 15, 2016

Latest news

Bafta best director winner Alejandro González Iñárritu's best commercial work
Bafta best director winner Alejandro González Iñárritu's best commercial work

James Swift

Campaign takes a look at the commercial work of Alejandro González Iñárritu in the wake of last night's Bafta win.

Dentsu Aegis Network reports 9.4% growth for 2015
Dentsu Aegis Network reports 9.4% growth for 2015

Omar Oakes

Dentsu Group has posted revenue of YEN 818.57 billion (£4.96 billion) for 2015 - a 12.8 per cent year on year increase.

Helen Mirren returns for L'Oreal and says 'we've still got it'
Helen Mirren returns for L'Oreal and says 'we've still got it'

James Swift

Helen Mirren stars in her second TV ad for L'Oreal Paris', promoting the brand's new Age Perfect Golden Age cream.

Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph
Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph

Gideon Spanier

Ashley Highfield, the chief executive of Johnston Press, has hailed the acquisition of i as an opportunity to gain significant national advertising scale and win "some of the pounds from The Times and the Telegraph".

Momentum Worldwide names Mike Kettles as new ECD
Momentum Worldwide names Mike Kettles as new ECD

Grace Caffyn

Momentum Worldwide has appointed Mike Kettles as its executive creative director.

London Fashion Week to stream live shows on digital outdoor screens
London Fashion Week to stream live shows on digital outdoor screens

Omar Oakes

London Fashion Week designer shows will be shown on outdoor screens for the first time this year.

TalkSPORT promotes Adam Mills ahead of Virgin launch
TalkSPORT promotes Adam Mills ahead of Virgin launch

Maisie McCabe

UTV Media has promoted Adam Mills, the sales director of talkSPORT, to the role of group sales director for national brands, ahead of the launch of Virgin Radio.

Empire to launch three-day sponsored movie fans event at O2
Empire to launch three-day sponsored movie fans event at O2

Omar Oakes

Empire, the movie magazine published by Bauer Media, will launch a three-day sponsored event at The O2 later this year.

ESI Media: Digital-only Independent can thrive because 'we believe in journalism'
ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

Gideon Spanier

The advertising boss of ESI Media has claimed The Independent can thrive as a strong digital-only brand because of its journalism and that other publishers will be looking to follow suit by shutting their print editions.

Media industry reacts to closure of Independent print titles
Media industry reacts to closure of Independent print titles

Media industry figures mourn the death of The Independent but say there was an inevitability about going digital-only after the sale of i to Johnston Press.

IPG reports income of $762.2 million for 2015
IPG reports income of $762.2 million for 2015

Gurjit Degun

Interpublic Group has reported income before income taxes of $762.2 million (£527 million) for 2015, up 5.8 per cent year on year from $720.7 million (£498.3 million).

Netmums founder and ITV launch vlogging website for millennial mums
Netmums founder and ITV launch vlogging website for millennial mums

Matthew Chapman

Netmums founder Siobhan Freegard has launched a vlogging website populated with content from millennial mums and backed by ITV.

Boghossian and Anthology pick The Village for UK media
Boghossian and Anthology pick The Village for UK media

Gurjit Degun

The Village Communications has picked up the media planing and buying account for Boghossian, the Geneva-based jeweller, and Anthology, a property developer in London.

Umbro boots are serenaded by Real Madrid footballer for Valentine's Day
Umbro boots are serenaded by Real Madrid footballer for Valentine's Day

Daniel Farey-Jones

Football-boot brand Umbro has released a video that parodies classic love songs for Valentine's Day.

Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot
Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

Gurjit Degun

The extended version of the spot takes the top position in a chart filled with Super Bowl ads.

The Work

Cancer Research UK
Cancer Research UK "could you decide who lives, and who dies?" by Abbott Mead Vickers BBDO

Desperate times call for desperate measures as Cancer Research UK shows family members deciding who should receive help to stop smoking for a film highlighting the effect of cuts on NHS services.

Far Cry Primal
Far Cry Primal "the charge" by BETC Paris

Computer games appear to have some of the most lavish advertising budgets of any sector at the moment.

Editor's pick

Join the growing band of equality 'manbassadors'
Join the growing band of equality 'manbassadors'

Cilla Snowball

For a long time, it felt that there was a lot of talk around workplace equality, but not always the action to match.

Can we focus on the positives of publishing?
Can we focus on the positives of publishing?

Tom Darlington

Agencies and advertisers should support these valuable brands and push for more data from the ABC.




An evening with Bullmore: the 16 best bits Presented by Campaign and RedSofa Adland's finest gather around the RedSofa for an evening of smiles and wisdom with the wise uncle of advertising - Jeremy Bullmore. 


Also in the news

10 reasons why Snapchat is the platform du jour for brands
10 reasons why Snapchat is the platform du jour for brands

Ben Bold

The term 'unique' is thrown around with such abandon that it has lost much of its meaning.

Samsung apes YouTube 'unboxing' videos for Galaxy S7 smartphone teaser campaign
Samsung apes YouTube 'unboxing' videos for Galaxy S7 smartphone teaser campaign

Catherine Lafferty

Samsung has aped a popular YouTube trend, 'unboxing', for a new, week-long campaign teasing the arrival of its new smartphone, most likely the Galaxy S7.

Aldi plans to open more than 80 UK stores in 2016
Aldi plans to open more than 80 UK stores in 2016

Daniel Farey-Jones

Aldi has revealed it is to add more than 80 stores in the UK this year, which would take its overall number to 700.

Rituals creates 18 Instagram accounts for virtual treasure hunt
Rituals creates 18 Instagram accounts for virtual treasure hunt

Shona Ghosh

Homeware brand Rituals has launched an innovative Instagram campaign, launching 18 accounts that lead the user around different rooms of a house.

Campaign Jobs
Business Director - Design & Brand Communications Agency £75,000 plus bens package Ann Sharman Recruitment, central london
Executive Strategy Director £110 - £120K + benefits Rare Selection, London (Central), London (Greater)
Content & Commercials Producer (Digital & Broadcast) £40k+ (negotiable depending on experience) Blonde, London (Central), London (Greater)
Business Director - Global FMCG Brand £55000 - £65000 per annum + Agency Benefits Ultimate Asset, London
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