Wednesday 10 February 2016

Twitter's new algorithmic timeline arrives, what it means for brands; Havas Helia names Russell Marsh as chief data officer; Women like FMCG brands on Facebook more than men do

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Brand Republlic
Digital PM brought to you by The Wall 10th February
 
Twitter's new algorithmic timeline arrives - and what it means for brands

Twitter's new algorithmic timeline arrives - and what it means for brands

10 February 16, Shona Ghosh

Twitter has updated its timeline so that top tweets no longer display in chronological order, but by relevance to the user.

 
Havas Helia names Russell Marsh as new chief data officer

Havas Helia names Russell Marsh as new chief data officer

10 February 16, Gurjit Degun

Russell Marsh, the global data officer at IPG Mediabrands, has joined Havas Helia as its chief data officer.

 
O2 goes big with new Apple-esque concept store

O2 goes big with new Apple-esque concept store

10 February 16, Daniel Farey-Jones

Mobile network operator O2 has opened two large stores in London and Manchester that will feature roving 'O2 gurus' and technology tutorials, in a bid to become "the destination of choice for customers".

 
Pampered guard dog sells Panasonic's Internet of Things products

Pampered guard dog sells Panasonic's Internet of Things products

10 February 16, Daniel Farey-Jones

Panasonic is raising awareness of its remote home monitoring products with a campaign and competition centred on the idea it gives your guard dog the day off.

 
Sonos and Apple Music launch first-ever joint campaign called 'Music Makes It Home'

Sonos and Apple Music launch first-ever joint campaign called 'Music Makes It Home'

10 February 16, Shona Ghosh

Sonos has launched its first ever collaborative marketing campaign with Apple Music, demonstrating how music in the home can transform family life.

 
Friends don't let friends hoard junk in new spots for Letgo app

Friends don't let friends hoard junk in new spots for Letgo app

10 February 16, I-Hsien Sherwood

CP+B Miami campaign continues in "Space"

 
 
10 February 16
Women like FMCG brands on Facebook more than men do

Should FMCG brands aimed at men reconsider their Facebook advertising campaigns? It could be worthwhile, going by the findings of our research into how people interact with brands across social media...

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10 February 16
Does Snapchat's Super Bowl deal spark a new era for brands?

Snapchat was an official part of this year's Super Bowl for the first time, landing four major sponsors – Pepsi, Amazon, Marriott and Budweiser, for an NFL approved Super Bowl Live Story. Branded content...

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10 February 16
The Daily Poke: Home help

Technology is a mystery. Somehow, the industry can't give us self-service machines that really know whether there's an unidentified object in the bagging area. But it can offer us virtual butlers....

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10 February 16
Mobile CRM: the six metrics that matter

We now spend more digital time on mobile than desktop and most of that mobile time is spent on apps. There's never been a better time to adopt mobile-CRM; putting mobile first and nailing your app...

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10 February 16
5 things CMOs can learn from mobile-first app brands: Part 3

Part three in a week-long series about the impact of mobile-first app brands. Mobile-first app brands that track and monitor personal and device behaviours are creating a new "lifelogging" movement...

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10 February 16
The four Cs of digital marketing

We live and operate in a digital world. That's no secret at all. Our personal lives and businesses have been going through a digital transformation over the last few years. We've now...

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