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O2 goes big with new Apple-esque concept store 10 February 16, Daniel Farey-Jones Mobile network operator O2 has opened two large stores in London and Manchester that will feature roving 'O2 gurus' and technology tutorials, in a bid to become "the destination of choice for customers". | |
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10 February 16 |
Women like FMCG brands on Facebook more than men do |
Should FMCG brands aimed at men reconsider their Facebook advertising campaigns? It could be worthwhile, going by the findings of our research into how people interact with brands across social media... read more |
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10 February 16 |
Does Snapchat's Super Bowl deal spark a new era for brands? |
Snapchat was an official part of this year's Super Bowl for the first time, landing four major sponsors – Pepsi, Amazon, Marriott and Budweiser, for an NFL approved Super Bowl Live Story. Branded content... read more |
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10 February 16 |
The Daily Poke: Home help |
Technology is a mystery. Somehow, the industry can't give us self-service machines that really know whether there's an unidentified object in the bagging area. But it can offer us virtual butlers.... read more |
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10 February 16 |
Mobile CRM: the six metrics that matter |
We now spend more digital time on mobile than desktop and most of that mobile time is spent on apps. There's never been a better time to adopt mobile-CRM; putting mobile first and nailing your app... read more |
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10 February 16 |
5 things CMOs can learn from mobile-first app brands: Part 3 |
Part three in a week-long series about the impact of mobile-first app brands. Mobile-first app brands that track and monitor personal and device behaviours are creating a new "lifelogging" movement... read more |
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10 February 16 |
The four Cs of digital marketing |
We live and operate in a digital world. That's no secret at all. Our personal lives and businesses have been going through a digital transformation over the last few years. We've now... read more |
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