10 reasons why Snapchat is the platform du jour for brands; How brands can create global campaigns that cut across languages and cultures

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10 reasons why Snapchat is the platform du jour for brands 15 February 16, Ben Bold The term 'unique' is thrown around with such abandon that it has lost much of its meaning.   Rituals creates 18 Instagram accounts for virtual treasure hunt 15 February 16, Shona Ghosh Homeware brand Rituals has launched an innovative Instagram campaign, launching 18 accounts that lead the user around different rooms of a house.   Netmums founder and ITV launch vlogging website for millennial mums 15 February 16, Matthew Chapman Netmums founder Siobhan Freegard has launched a vlogging website populated with content from millennial mums and backed by ITV.   Samsung apes YouTube 'unboxing' videos for Galaxy S7 smartphone teaser campaign 15 February 16, Catherine Lafferty Samsung has aped a popular YouTube trend, 'unboxing', for a new, week-long campaign teasing the arrival of its new smartphone, most likely the Galaxy S7.   Iceland topples Ocado in UK's best online supermarket poll ... and more 15 February 16, Daniel Farey-Jones Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   London Fashion Week to stream live shows on digital outdoor screens 15 February 16, Omar Oakes London Fashion Week designer shows will be shown on outdoor screens for the first time this year.     15 February 16 How advertisers and publishers are unwittingly falling victim to ad injection Ad injection – the malicious practice of injecting unwanted ads onto browsers without the site owner's permission – is yet another challenge the digital advertising industry has to contend with.... read more   15 February 16 Supermarket Valentine's Day campaigns: what stores are all loved up and who's lost that lovin' feelin'? Valentine's Day now ranks fourth among the biggest retail events of the year. So it comes as no surprise that while people were busy picking cards and flowers, supermarkets were perfecting marketing... read more   15 February 16 How brands can create global campaigns that cut across languages and cultures With relentless scandal bringing Fifa to its knees and even tennis (tennis!) standing accused of corruption, it can only be hoped that the this summer's Olympic Games in Rio will unite the world in the... read more   15 February 16 2016: when businesses abandon 'campaign marketing' and focus on interactions As marketers we're witnessing a gradual but rapid shift from a narrow focus on separate channels or audience segments towards a customer-centric view across all of them. With the abundance of customer... read more   15 February 16 The Daily Poke: Very lucky chip Remember that scene in Sideways where Miles stops off at a burger joint to drink his 1961 Château Cheval Blanc out of a plastic cup? Well, now you can recreate it in East London (where else). Lucky... read more   15 February 16 No more irrelevant sales calls: The salesperson's hierarchy of lead data needs No-one likes making (or be on the receiving end of) an irrelevant sales call. Much of it is down to the data that organisations hold on you. If it is out of date or inaccurate then it leads to situations... read more                   Business Development Director - Digital Agency   £80k + bonus £100-£120k OTE David Thatcher Recruitment, London (Central), London (Greater)   Senior PR Manager   £60000 - £65000 per annum + oustanding benefits The Great & The Good, London   Head of Global Media Planning - Client Side   £100000 - £110000 per annum + Bonus & Relocation Package Ultimate Asset, London   Content & Commercials Producer (Digital & Broadcast)   £40k+ (negotiable depending on experience) Blonde, London (Central), London (Greater)   Senior Marketing Manager - Customer Retention   Negotiable Sky, West London   Marketing Manager - Sky Sports & Sky Movies   Negotiable Sky, West London   Senior Marketing Manager - Customer Segmentation   Negotiable Sky, West London   Senior Partnerships Manager   Negotiable Sky, West London   Head of Brand, Cycling & Team Sky   Negotiable Sky, London   Marketing Manager - Higher Education   Upto £36,000 London & Partners, London Bridge               See all jobs

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