Samsung has aped a popular YouTube trend, 'unboxing', for a new, week-long campaign teasing the arrival of its new smartphone, most likely the Galaxy S7.
Ad injection – the malicious practice of injecting unwanted ads onto browsers without the site owner's permission – is yet another challenge the digital advertising industry has to contend with....
Valentine's Day now ranks fourth among the biggest retail events of the year. So it comes as no surprise that while people were busy picking cards and flowers, supermarkets were perfecting marketing...
With relentless scandal bringing Fifa to its knees and even tennis (tennis!) standing accused of corruption, it can only be hoped that the this summer's Olympic Games in Rio will unite the world in the...
As marketers we're witnessing a gradual but rapid shift from a narrow focus on separate channels or audience segments towards a customer-centric view across all of them. With the abundance of customer...
Remember that scene in Sideways where Miles stops off at a burger joint to drink his 1961 Château Cheval Blanc out of a plastic cup? Well, now you can recreate it in East London (where else). Lucky...
No-one likes making (or be on the receiving end of) an irrelevant sales call. Much of it is down to the data that organisations hold on you. If it is out of date or inaccurate then it leads to situations...
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