This week's most read news and best ad campaigns: Introverted perspective; Brooklyn Brothers; Cannes Lions; Droga5

 

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This week's most read news and best ad campaigns Most read news Introverted Perspective: do you need to be outgoing to be creative? Saskia Jones Do the best creative ideas come from outgoing people, asks Saskia Jones, a digital analytics lead at Bartle Bogle Hegarty London. Golin buys Brooklyn Brothers Kate Magee Creative agency will keep its name after estimated £35 million sale to PR company. Cannes Lions announces jury presidents for 2016 Grace Caffyn Cannes Lions has revealed the full list of its 2016 jury presidents across 20 award categories. Cannes Lions rewards digital craft in 2016 and here's what it means to the industry Wesley ter Haar MediaMonks co-founder Wesley ter Haar has been picked as the president of the inaugural Digital Craft jury for Cannes Lions Festival of Creativity 2016. He explains what the new category means for the industry. Droga5 London to hire Dylan Williams Kate Magee and James Swift Dylan Williams, the Publicis Worldwide global chief strategy and innovation officer, is set to become Droga5 London's latest star hire. Volvo Cars kicks off global Forsman & Bodenfors campaign Gurjit Degun Volvo Cars has created an ad to highlight its 2020 vision that no one should be killed or seriously injured in one of its new cars, in the first work since appointing the agency behind the "epic split" to its global account. Creative duo invite adland to review work live on Periscope James Swift A creative team is inviting agency creative directors to review their portfolio over a live stream video on Periscope. Hilton launches global TV ad encouraging people to book directly Gurjit Degun The hotel chain says the campaign created by Fold7 is its biggest ever Bafta best director winner Alejandro González Iñárritu's best commercial work James Swift Campaign takes a look at the commercial work of Alejandro González Iñárritu in the wake of last night's Bafta win. Watch rebrands to W Gurjit Degun Watch, the UKTV entertainment channel, is rebranding to W. Citroën to launch 'UK's first mosaic billboard' Grace Caffyn Citroën will unveil the UK's first 'mosaic billboard' this weekend to promote the car maker's C4 Cactus marque. Forever Beta boosts creative department with senior team James Swift Forever Beta has hired a senior creative team, which has spent the past five years freelancing at some of London's top agencies, as associate creative directors. C4 accused of conflict over deal with Group M Gideon Spanier A veteran media auditor has accused Channel 4 of a conflict of interest over its programme finance deal with Group M - a claim rejected by the two parties. A view from Dave Trott: reason is emotion Dave Trott In the early 1800s, the Royal Navy ruled the world's oceans. Anomaly London hires Joe Corcoran as a creative director James Swift Anomaly London has hired a new creative director from Wieden & Kennedy London. Top Work Asics "want it more" by 180 Amsterdam There are shades of Nike and its "Just do it" mantra in Asics' new global campaign urging wannabe athletes to "want it more". Maoam "full on till it's gone" by Isobel Maoam, the confectionery brand owned by Haribo, is launching a TV campaign in the UK. Renault "be moved, not driven" by Publicis London It has been 25 years since the Renault Clio went on sale in the UK - and, to mark the occasion, the brand has commissioned its first UK-created ad in seven years. Hilton "stop clicking around" by Fold7 The biggest ad campaign in Hilton's 97-year history incorporates a pun on "stop dicking around". Formula E "the new generation of racing" by VCCP VCCP has commissioned the New Zealand-based illustrator Andrew Archer for a series of comic-book-style posters to promote the latest season of Formula E. GameStore "better chances with GameStore" by Abbott Mead Vickers BBDO Life's hopeless situations are given a humorous spin in a campaign for The National Lottery's instant-win games brand, GameStore. Fisherman's Friend "flyboardfishing" by Walker Zurich A fisherman uses a flyboard to dive in and out of the sea and catch fish in an eccentric ad for Fisherman's Friend mints. Arla "Best of Both" by Wieden & Kennedy London The bland town of Compromise is shaken to its core when Arla's new Best of Both milk arrives, in a new TV spot for the brand. Cancer Research UK "could you decide who lives, and who dies?" by Abbott Mead Vickers BBDO Desperate times call for desperate measures as Cancer Research UK shows family members deciding who should receive help to stop smoking for a film highlighting the effect of cuts on NHS services. Campaign Jobs Senior Strategist - Independent Media Agency £60000 - £75000 per annum + Great Agency Benefits Ultimate Asset, West End Account Director 3 month Contract to perm - £50k pro rata salary + bens Ann Sharman Recruitment, London (Central), London (Greater) Account Manager Competitive Package + Benefits Ormonde Associates, London (Central), London (Greater) Account Director - Corporate Communications Agency £53,000 - £60,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater)

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