Tuesday 16 February 2016

Volvo Cars kicks off global Forsman & Bodenfors campaign; Ben Hughes to leave FT; Hilton's global TV ad; ITV announces Bazalgette as chairman; The Economist; Cannes Lions

Campaign Daily Fix

Campaign Daily Fix
February 16, 2016

Latest news

Volvo Cars kicks off global Forsman & Bodenfors campaign
Volvo Cars kicks off global Forsman & Bodenfors campaign

Gurjit Degun

Volvo Cars has created an ad to highlight its 2020 vision that no one should be killed or seriously injured in one of its new cars, in the first work since appointing the agency behind the "epic split" to its global account.

Ben Hughes to leave Financial Times after 33 years
Ben Hughes to leave Financial Times after 33 years

Maisie McCabe

Ben Hughes, the global commercial director and deputy chief executive at the Financial Times, is leaving the business in July after 33 years.

Hilton launches global TV ad encouraging people to book directly
Hilton launches global TV ad encouraging people to book directly

Gurjit Degun

Hilton Worldwide, the hotel owner, has launched a global campaign encouraging people to book directly instead of using third party sites.

ITV appoints Sir Peter Bazalgette as chairman
ITV appoints Sir Peter Bazalgette as chairman

Maisie McCabe

ITV has appointed Sir Peter Bazalgette as its non-executive chairman, replacing Archie Norman.

The Economist to launch bi-monthly lifestyle title
The Economist to launch bi-monthly lifestyle title

Gurjit Degun

The Economist is launching a bi-monthly lifestyle magazine called 1843 aimed at readers relaxing at the weekend or whilst on holiday.

Cannes Lions rewards digital craft in 2016 and here's what it means to the industry
Cannes Lions rewards digital craft in 2016 and here's what it means to the industry

Wesley ter Haar

MediaMonks co-founder Wesley ter Haar has been picked as the president of the inaugural Digital Craft jury for Cannes Lions Festival of Creativity 2016. He explains what the new category means for the industry.

Gyro appoints ex-minister Lord Barker for sustainability role
Gyro appoints ex-minister Lord Barker for sustainability role

Grace Caffyn

Gyro has appointed ex-climate change minister Lord Barker as its first sustainability chief.

Creative duo invite adland to review work live on Periscope
Creative duo invite adland to review work live on Periscope

James Swift

A creative team is inviting agency creative directors to review their portfolio over a live stream video on Periscope.

Stephen Fry fronts Missing People outdoor campaign
Stephen Fry fronts Missing People outdoor campaign

Grace Caffyn

Missing People, the independent charity that offers support for missing people and their families, has launched an digital outdoor campaign fronted by Stephen Fry to promote the UK's Child Rescue Alert system.

Citroën to launch 'UK's first mosaic billboard'
Citroën to launch 'UK's first mosaic billboard'

Grace Caffyn

Citroën will unveil the UK's first 'mosaic billboard' this weekend to promote the car maker's C4 Cactus marque.

Stupid Cupid: the women St. Valentine forgot
Stupid Cupid: the women St. Valentine forgot

Rachel Pashley

Valentine's Day advertising all but ignores anyone who's not a youthful 20-something, argues the global planning director at J Walter Thompson.

The Work

Cancer Research UK
Cancer Research UK "could you decide who lives, and who dies?" by Abbott Mead Vickers BBDO

Desperate times call for desperate measures as Cancer Research UK shows family members deciding who should receive help to stop smoking for a film highlighting the effect of cuts on NHS services.

Far Cry Primal
Far Cry Primal "the charge" by BETC Paris

Computer games appear to have some of the most lavish advertising budgets of any sector at the moment.

Editor's pick

Join the growing band of equality 'manbassadors'
Join the growing band of equality 'manbassadors'

Cilla Snowball

For a long time, it felt that there was a lot of talk around workplace equality, but not always the action to match.

Can we focus on the positives of publishing?
Can we focus on the positives of publishing?

Tom Darlington

Agencies and advertisers should support these valuable brands and push for more data from the ABC.




An evening with Bullmore: the 16 best bits Presented by Campaign and RedSofa Adland's finest gather around the RedSofa for an evening of smiles and wisdom with the wise uncle of advertising - Jeremy Bullmore. 


Also in the news

10 reasons why Snapchat is the platform du jour for brands
10 reasons why Snapchat is the platform du jour for brands

Ben Bold

The term 'unique' is thrown around with such abandon that it has lost much of its meaning.

Samsung apes YouTube 'unboxing' videos for Galaxy S7 smartphone teaser campaign
Samsung apes YouTube 'unboxing' videos for Galaxy S7 smartphone teaser campaign

Catherine Lafferty

Samsung has aped a popular YouTube trend, 'unboxing', for a new, week-long campaign teasing the arrival of its new smartphone, most likely the Galaxy S7.

Aldi plans to open more than 80 UK stores in 2016
Aldi plans to open more than 80 UK stores in 2016

Daniel Farey-Jones

Aldi has revealed it is to add more than 80 stores in the UK this year, which would take its overall number to 700.

Rituals creates 18 Instagram accounts for virtual treasure hunt
Rituals creates 18 Instagram accounts for virtual treasure hunt

Shona Ghosh

Homeware brand Rituals has launched an innovative Instagram campaign, launching 18 accounts that lead the user around different rooms of a house.

Campaign Jobs
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