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MediaCom nets £35m Tempur Sealy brief Gideon Spanier MediaCom has picked up the $50 million (£35 million) media account for the US bed manufacturer Tempur Sealy International across Europe and Asia-Pacific. | |
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Goodstuff wins media business for Spotify Gideon Spanier Goodstuff Communications has won Spotify's media planning and buying account in the UK as the music-streaming service opts for a number of local agencies instead of using a global shop. | |
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Channel 4 "true colour TV" by 4Creative One of the stars of Channel 4's Muslim Drag Queens documentary sings a cover of Studio Killers' True Colours in a trail boasting about the broadcaster's diversity credentials. | |
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Who won the Super Bowl ad game? Kate Magee Mutant babies, singing sheep and the 'Walken closet'... No, not the cast of a Barnum production but the stars of this year's ad spectacular. | |
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How big data got the better of Donald Trump Alexander Nix As the US presidential primaries rumble on, Alexander Nix, chief executive of SCL Group (Cambridge Analytica in the US), reveals how his company's use of big data helped Ted Cruz snatch victory from Republican frontrunner Donald Trump in the recent Iowa primary. | |
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