Thursday 11 February 2016

Ocado calls creative review; Axa; M&S; Open University; Dylan Williams leaves Publicis; Barnardo's; BBH; M&C Saatchi; Spotify

Campaign Daily Fix

Campaign Daily Fix
February 11, 2016

Latest news

Ocado calls creative review
Ocado calls creative review

Gurjit Degun

Pitch follows speculation that Amazon is looking to buy the online grocery retailer.

Axa seeks UK advertising agency
Axa seeks UK advertising agency

Maisie McCabe

Axa, the insurance and pensions company, is speaking to agencies about its UK advertising account.

Marks & Spencer parts company with AKQA
Marks & Spencer parts company with AKQA

Gurjit Degun

Marks & Spencer has ended its relationship with AKQA.

Open University kicks off agency search
Open University kicks off agency search

Omar Oakes

The Open University has started a review of its advertising requirements.

Publicis Groupe's UK revenues dropped by 4.4% in 2015
Publicis Groupe's UK revenues dropped by 4.4% in 2015

Kate Magee

Publicis Groupe saw a 4.4 per cent decline in revenue in the UK in 2015, according to its full year results, released this morning.

UK new-business wins rise in 2015
UK new-business wins rise in 2015

Kate Magee

New-business appointments increased by 5 per cent last year compared with 2014, according to AAR's New Business Pulse.

Twitter's ad revenue up 48% but user growth stalls for first time
Twitter's ad revenue up 48% but user growth stalls for first time

Omar Oakes

Twitter has reported a $521.03 million (£358.65 million) net loss for trading in 2015 and, for the first time, no growth in its user numbers.

Dylan Williams steps down from Publicis Worldwide role
Dylan Williams steps down from Publicis Worldwide role

Kate Magee

Dylan Williams, Publicis Worldwide's global chief strategy and innovation officer, is leaving after less than two years in the role.

FCB Inferno scoops Barnardo's creative account
FCB Inferno scoops Barnardo's creative account

James Swift

FCB Inferno has won Barnardo's advertising account after a competitive pitch.

MediaCom nets £35m Tempur Sealy brief
MediaCom nets £35m Tempur Sealy brief

Gideon Spanier

MediaCom has picked up the $50 million (£35 million) media account for the US bed manufacturer Tempur Sealy International across Europe and Asia-Pacific.

BBH hires duo to boost creativity
BBH hires duo to boost creativity

Kate Magee

Bartle Bogle Hegarty London has made a pair of hires to strengthen its creative output.

M&C Saatchi promotes Kemp to group managing director
M&C Saatchi promotes Kemp to group managing director

Maisie McCabe

M&C Saatchi has promoted Camilla Kemp, the chief operating officer of its London ad agency, to managing director of M&C Saatchi UK Group.

Goodstuff wins media business for Spotify
Goodstuff wins media business for Spotify

Gideon Spanier

Goodstuff Communications has won Spotify's media planning and buying account in the UK as the music-streaming service opts for a number of local agencies instead of using a global shop.

Kirkham joins Bigballs Media to lead Copa90
Kirkham joins Bigballs Media to lead Copa90

Bigballs Media has appointed the Holler co-founder James Kirkham to head Copa90, the high-profile football channel on YouTube.

Company execs buying ads to boost shares, study finds
Company execs buying ads to boost shares, study finds

James Swift

Advertising temporarily boosts a company's stock value and managers are opportunistically increasing marketing spend to raise share prices, according to research from the London School of Economics.

Now and Blue 449 team up to win Intu business
Now and Blue 449 team up to win Intu business

Kate Magee

Intu, the owner of shopping malls including the Trafford Centre and Lakeside, has appointed Now and Blue 449 to help turn it into a national brand.

The Work

Sky
Sky "Sky Q" by Brothers and Sisters

Sky has gone for broke with the VFX in the ads for its new subscription TV service.

Channel 4
Channel 4 "true colour TV" by 4Creative

One of the stars of Channel 4's Muslim Drag Queens documentary sings a cover of Studio Killers' True Colours in a trail boasting about the broadcaster's diversity credentials.

Private View: Gerry Moira and Rob Potts
Private View: Gerry Moira and Rob Potts

Havas Worldwide's Gerry Moira and Saatchi & Saatchi's Rob Potts review ads by Nike, Kit Kat, St John Ambulance, Ford, and WaterAid.

Editor's pick

Is commercial radio's audience rise due to BBC budget cuts?
Is commercial radio's audience rise due to BBC budget cuts?

Gideon Spanier

Commercial radio's content and reach have helped its listener numbers overtake those of the BBC.

Who won the Super Bowl ad game?
Who won the Super Bowl ad game?

Kate Magee

Mutant babies, singing sheep and the 'Walken closet'... No, not the cast of a Barnum production but the stars of this year's ad spectacular.




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Also in the news

IAB says 70% use mobile device when watching TV
IAB says 70% use mobile device when watching TV

Gurjit Degun

Half of UK online adults say that the TV is the focal point of their living room, according to research by the Internet Advertising Bureau UK.

Ocado's Fetch develops 'WhatsYapp' smart collar to translate dogs' thoughts
Ocado's Fetch develops 'WhatsYapp' smart collar to translate dogs' thoughts

Matthew Chapman

Ocado-owned Fetch will begin developing a 'WhatsYapp' motion-sensing device that aims to let dog owners know what their pet is thinking.

Disney racks up $3bn from Star Wars merchandise alone
Disney racks up $3bn from Star Wars merchandise alone

Shona Ghosh

Disney made more from selling Star Wars merchandise in the first three months of this year than it did from any merchandise sales in the same period last year.

How big data got the better of Donald Trump
How big data got the better of Donald Trump

Alexander Nix

As the US presidential primaries rumble on, Alexander Nix, chief executive of SCL Group (Cambridge Analytica in the US), reveals how his company's use of big data helped Ted Cruz snatch victory from Republican frontrunner Donald Trump in the recent Iowa primary.

Like garage flowers, marketers should delay Valentine's Day campaigns to the 'last minute'
Like garage flowers, marketers should delay Valentine's Day campaigns to the 'last minute'

Ben Bold

Brands need to delay their Valentine's Day campaigns to match the last-minute behaviour of UK consumers, a quarter of whom say the event is over-commercialised, according to research from RadiumOne.

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