marketing your business online: Media AM - Independent to close printed newspapers in March

Friday, 12 February 2016

Media AM - Independent to close printed newspapers in March

ent Media AM Bulletin


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12th February 2016

Independent newspapers to close in March

ESI Media has confirmed the Independent and Independent on Sunday newspapers will stop being printed as the titles move to digital-only publications.

MPs claim Google tax row will harm UK staff morale

MPs have suggested that Google's tax avoidance row is harming the morale of its 4,000 UK employees and that it will undermine staff retention.

IPG Mediabrands names Krakowsky chairman

Interpublic Group has named Philippe Krakowsky as the chairman of IPG Mediabrands.

Instagram to demo video view count feature

Instagram is testing a feature that shows how many times a video has been viewed on the platform.

Ad Week Europe to move to Picturehouse Central

Advertising Week Europe will take place at Picturehouse Central in Piccadilly this year, moving from Bafta after three years because it needs 'breathing room'.

Amazon and BT lead insurgents challenging for BPG Award honours

Two Amazon TV shows and a BT's ultra high-definition channel have been shortlisted for the annual Broadcasting Press Guild Awards in a sign that new entrants are challenging traditional broadcasters.

The Specialist Works sails off with cruise company Hurtigruten's media account

Independent media agency The Specialist Works has won Norwegian adventure cruise company Hurtigruten's UK media planning and buying account.

My Media Week: Davina Barker

Davina Barker, head of agency sales at Digital Cinema Media (DCM), on championing rising female talent, "tribing up" and inevitable media cancellations

How the consumer magazine ABCs will affect key brand sectors

It's that time of year again when media owners either celebrate or commiserate on the last six months' circulation performance. ZenithOptimedia's joint head of investment looks behind the numbers.

Libratone launches 360-degree music video for drum and bass act Sigma

Libratone has released a 360-degree music video made up of fan footage to promote the brand's new speakers.

10 Reasons Why Cross-Channel Marketing is Not Rocket Science The modern-day customer path is not linear, the funnel is defunct, and brands are increasingly changing how they view the customer. So what can we actually do about it?
Presented by Adobe and Brand Republic Insight

'I hope we will still be cousins': Levy on Brexit, UK and Publicis restructure

Publicis Groupe's chief executive, Maurice Lévy, has said the group's performance in the UK in 2015 was "better than expected", despite the 4.4 per cent drop in revenues.

Magazine ABCs: ShortList leads men's mags for print/digital

ShortList has the highest combined print and digital circulation of any men's magazine in the UK and Ireland at 505,562, according to figures from the Audit Bureau of Circulations.

Magazine ABCs: Women's weeklies fall 11.4%

Women's magazines took a hammering as six-monthly circulation figures showed sales of weekly titles fell 11.4 per cent year on year and monthlies including Vogue and Glamour saw significant falls.

Super Bowl 50: which brands flew and flopped on social media?

This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance.

How brands can win the ad tech power game

Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast.

My Media Week: Karl Weaver

From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions.