Coca-Cola and Gucci among first brands to test Facebook Canvas; From McDonald's to Apple, 6 of the wittiest graphical marketing campaigns; The Oscars: A sneak peek of this year’s potential winners

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Burberry, Coca-Cola and Gucci among first brands to test Facebook's new 'Canvas' ad unit 26 February 16, Shona Ghosh Luxury retailers, car brands and restaurants are among the first brands trialling Canvas, a new, fast-loading mobile ad unit from Facebook.   From McDonald's to Apple, six of the wittiest graphical marketing campaigns 26 February 16, Alex Player The most powerful gift a designer can give a brand is the gift of someone else's time. Being able to stop someone in their tracks with a powerful message is the gold standard that many strive for but few... read more   Ryanair CMO plans to replace the in-flight magazine with targeted, digital content 26 February 16, Daniel Farey-Jones Ryanair CMO Kenny Jacobs is planning to scale up the amount of digital content the airline offers its passengers.   Google to back Apple in court in FBI privacy fight...and more 26 February 16, Matthew Chapman Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Facebook launches ad platform to help brands create 'immersive' ads 25 February 16, Gurjit Degun Facebook is launching a platform called Canvas where brands can use a number of tools to create "immersive" experiences.   Brands cannot ignore 'real sensitivity' about ad-blocking, says Nestlé's global digital boss 26 February 16, Shona Ghosh Brands can't afford to ignore rising consumer annoyance at online advertising, and must proactively work towards finding a solution, according to Pete Blackshaw, Nestlé's global head of digital and social... read more   Mobile World Congress 2016: five key takeaways 26 February 16, Ben Phillips Ben Phillips, MediaCom's global head of mobile, explains what brands need to do in order to develop their mobile approach.   Guide Dogs appoints Zone for social media strategy 26 February 16, Grace Caffyn Guide Dogs, the UK charity for blind and partially sighted people, has appointed Zone for a new social media strategy brief after a competitive pitch.     26 February 16 Why BrewDog's pantomime horse suggests digital is a better investment than big budget ad campaigns When the co-founders of a multi-million pound business don a pantomime horse costume to promote their latest product, people are naturally going to take notice. The low budget campaign unveiled earlier... read more   26 February 16 Millennials are over and other marketing 'predictions' Every year, January follows a well-established pattern in which the familiar and collective sigh of PRs returning to work is accompanied by an avalanche of inaccurate predictions about the future of our... read more   26 February 16 The Daily Poke: Brush up Ever been away from home and forgotten your toothpaste? It's horrible. You brush away with water alone, then spend the day feeling certain your breath smells like a week-old ham sandwich wrapped in... read more   26 February 16 The Oscars: A sneak peek of this year's potential winners Televised live events now present marketers with the opportunity to engage with audiences, not only during the event but before and after. With the Oscars just round the corner, we thought we'd dive... read more                   Strategy Director - Marketing Consultancy   Upto £95K + benefits Rare Selection, London (Central), London (Greater)   Media Planning Account Director   £45k + BONUS Dot-Gap, London Central   SENIOR ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – c. £35k   c. £35k Judi Patton, London (Central), London (Greater)   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   Senior Digital Designer – Department for Transport   £41,587 – £45,746 Department for Transport, London (Central), London (Greater)   Senior Campaigns Associate   £34,500 to £50,000 Financial Conduct Authority, London (Central), London (Greater)   Planner - Top CRM Agency, Excellent big name clients   £32-45,000 per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol   Head of Promotions & Projects   £26,000- £30,000 per annum, depending on experience Impact Marketing, London (Central), East London   Campaigns Manager   Competitive Delete Blood Cancer UK, London (Central), London (Greater)   Digital Marketing Manager   Competitive Delete Blood Cancer UK, London (Central), London (Greater)               See all jobs

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