marketing your business online: First look at the Mirror's New Day, Raconteur to launch monthly magazine

Monday, 29 February 2016

First look at the Mirror's New Day, Raconteur to launch monthly magazine

Media AM Bulletin


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29th February 2016

Mirror targets women with new print brand

The publisher is launching The New Day to lure back readers who now get their news fix on social media.

Media on Trial: The New Day reviewed

Gideon Spanier, the head of media at Campaign, reviews Trinity Mirror's new title, The New Day, which has launched today.

The New Day first look: media buyers warn paper is short on ads and needs digital push

Leading media buyers have welcomed The New Day but warned it is short on ads, the simplistic editorial style risks being too 'Janet and John', and it must develop a digital presence.

Trinity Mirror's pre-tax profits fall by 17.6%

Trinity Mirror's pre-tax profits for 2015 dropped by 17.6 per cent to £67.2 million last year, the company announced on the same day it is launching a new title, The New Day.

Raconteur to launch monthly free magazine

Raconteur, the special reports supplement published in The Times and The Sunday Times, is launching a free monthly magazine.

Bake Off's Mel Giedroyc joins Magic as new digital radio network goes live

Mel Giedroyc, The Great British Bake Off presenter and comedian, will present a new Saturday lunchtime show on Magic Radio ahead of two sister stations being launched nationally on DAB.

FourFourTwo launches in US

FourFourTwo, the football magazine published by Haymarket, has launched a US web site as part of the brand's global expansion.

Campaign Viral Chart: Samsung top with Galaxy S7 and S7 edge smartphone ads

The electronics giant dropped details of its latest smartphone in its three-minute video, released in conjunction with its debut at Mobile World Congress.

An evening with Bullmore: the 16 best bits Adland's finest gather around the RedSofa for an evening of smiles and wisdom with the wise uncle of advertising - Jeremy Bullmore.
Presented by Campaign and RedSofa

From The New Day to The Indy, news brands are pushing boundaries

As Trinity Mirror launches a new print title next week and The Independent prepares for a digital-only future, Newsworks' Rufus Olins says we've finally reached a point where news brands' diversity and plurality is accepted as a fact of business life.

Trinity Mirror launches £5m ad campaign for The New Day

Trinity Mirror has launched a £5 million ad campaign encouraging people to "seize the new day" as its new national paper is set to hit newstands on Monday.

Facebook launches ad platform to help brands create 'immersive' ads

Facebook is launching a platform called Canvas where brands can use a number of tools to create "immersive" experiences.

My Media Week: Sam Finlay

This week, Sam Finlay, the managing director at Time Inc UK Advertising, breakfasts with Unilever’s Keith Weed, learns that Time Inc has acquired Specific Media and Myspace owner Viant and avoids West Ham fans.

Super Bowl 50: which brands flew and flopped on social media?

This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance.

How brands can win the ad tech power game

Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast.