Andy Jeal to leave Dentsu Aegis Network; Publicis Groupe loses $900m Walmart media in America; Havas Media wins Vita Coco; Chanel; The Economist; Huffington Post; My Media Week
Andy Jeal, the joint managing partner of Dentsu Aegis Network in Manchester and co-founder of the agency's predecessor MediaVest Manchester, is leaving the business.
Publicis Groupe has suffered the loss of another major media account after being dropped by Walmart, just two months after the agency group lost Procter & Gamble.
We sneak a peek into the diary of Viktoria Degtar, the new commercial director at Bloomberg Media, who joins the business as it lands a lucrative content-led deal.
10 Reasons Why Cross-Channel Marketing is Not Rocket Science The modern-day customer path is not linear, the funnel is defunct, and brands are increasingly changing how they view the customer. So what can we actually do about it? Presented by Adobe and Brand Republic Insight
This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance.
Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast.
From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions.
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