This week's most read news and best ad campaigns: DCM; Super Bowl ads; BBH

 

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This week's most read news and best ad campaigns Most read news DCM's cinema ad interrupted by The Aliens in Channel 4 takeover Omar Oakes Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel. Super Bowl 2016 ads: the best so far Brittaney Kiefer Stalwarts such as Budweiser will again make an appearance during the big game, but there will also be new offerings from first-time Super Bowl advertisers like Amazon and Kia. BBH plots recruitment boost with online poem James Swift Bartle Bogle Hegarty has focused its creative powers inwards to create an online recruitment film about the power of difference. Shortlist announced for 2016 Women of Tomorrow Awards Gurjit Degun Thirty-six women from agencies and media owners including 4Creative, Adam & Eve/DDB and MEC have been shortlisted for the IPA and Campaign Women of Tomorrow Awards. 101 resigns Kettle Chips ad account James Swift 101 has dumped Kettle Chips, citing the crisp brand's diminished creative ambition. A view from Dave Trott: It's all down to heuristics, guv Dave Trott My dad had ten brothers and sisters. BBH hires duo to boost creativity Kate Magee Bartle Bogle Hegarty London has made a pair of hires to strengthen its creative output. Premier League gives lion a makeover as it waves goodbye to Barclays Omar Oakes The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years. Volkswagen seeks to rebuild trust with new brand campaign James Swift Volkswagen is attempting to move on from the emissions scandal and rebuild consumers' trust with a Europe-wide brand campaign. Five lessons for start-up agencies Laurence Green Starting your own agency isn't for everyone but, if you're one of the round pegs about to take the plunge, Laurence Green has five pointers to making a go of it. Aspirational intelligence: Alan Rickman and David Bowie Paul Burke David Bowie and Alan Rickman were both informed by their humble origins but that's not why they were ultimately successful. Today's working-class creatives, however, appear more preoccupied with 'bloking down' and wearing their background as a badge of honour, Paul Burke writes. OMD UK forms new senior digital team Omar Oakes OMD has completed a restructure of its senior digital leadership team after making a series of new hires and internal promotions. Dylan Williams steps down from Publicis Worldwide role Kate Magee Dylan Williams, Publicis Worldwide's global chief strategy and innovation officer, is leaving after less than two years in the role. Doritos, Pepsi and Pokemon most mentioned brands during Super Bowl Omar Oakes Doritos was the most mentioned brand on social media during the Super Bowl, according to research by social media analytics service Brandwatch. Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim John Harrington Hewlett Packard Enterprise has strongly disputed claims by a Financial Times columnist that the software firm's comms chief Henry Gomez wrote a 'threatening' and 'aggressive' letter to her with suggestions about the newspaper's relationship with its advertisers. Top Work Turkish Airlines "Batman v Superman: Dawn of Justice" by Crispin Porter & Bogusky London John Lewis "the edit: modern simplicity" by Adam & Eve/DDB Keen to keep the goodwill going beyond Christmas, John Lewis is putting most of its media spend behind its fashion campaigns this year. Mattessons "the snackarchist" by Saatchi & Saatchi A geek who flouts minor rules is the poster boy for Mattessons' new campaign, which aims to change people's snacking habits. Sky "Sky Q" by Brothers and Sisters Sky has gone for broke with the VFX in the ads for its new subscription TV service. Airbnb "love this?" by TBWA\Chiat\Day Airbnb's advertising has moved on from lofty monologues on the nature of mankind. Channel 4 "true colour TV" by 4Creative One of the stars of Channel 4's Muslim Drag Queens documentary sings a cover of Studio Killers' True Colours in a trail boasting about the broadcaster's diversity credentials. Volkswagen "Then. Now. Always" By DDB Berlin Volkswagen is attempting to move on from the emissions scandal and rebuild consumers' trust with a Europe-wide brand campaign. Campaign Jobs Executive Strategy Director £110 - £120K + benefits Rare Selection, London (Central), London (Greater) Content & Commercials Producer (Digital & Broadcast) £40k+ (negotiable depending on experience) Blonde, London (Central), London (Greater) Business Director - Global FMCG Brand £55000 - £65000 per annum + Agency Benefits Ultimate Asset, London SENIOR ACCOUNT EXECUTIVE- RETAIL AND ENTERTAINMENT 25/27000 JEFFERSON, London (Greater)

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